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Sr. Director, Product Marketing - Cresta Agents

Cresta· Marketing
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Hybrid (United States (Remote))$220k - $260k + equityFull-timePosted 4w ago

About the role

Senior leadership role responsible for defining and driving the go-to-market strategy for Cresta’s AI Agent and Agentic Assist portfolio (Cresta Agents), including segmentation, messaging, launches, and cross-functional GTM alignment.

Responsibilities

  • Own the development and refinement of segmentation, positioning, and messaging for the AI Agent and Agentic Assist portfolio, translating into compelling sales and marketing collateral at product and platform levels.
  • Partner across Product, Sales, Customer Success, and Marketing to define and execute GTM strategies that drive growth for Cresta’s AI Agent and Agentic Assist solutions.
  • Lead end-to-end launches for new AI Agent and Agentic Assist products and capabilities and develop enablement for cross-functional teams.
  • Analyze where we win or lose opportunities using data to influence roadmap, differentiation, and growth strategy.
  • Conduct ongoing market research and competitive analysis to shape Cresta’s category narrative in the agentic AI landscape.
  • Collaborate with marketing to develop thought leadership and high-impact campaigns to fuel pipeline and reinforce leadership in AI Agents and agentic automation.
  • Advise executive leadership on market dynamics, positioning, and long-term platform strategy across Cresta Agents.
  • Serve as a cross-functional leader connecting sales, marketing, product, and partnerships to ensure tight GTM alignment.

Qualifications

  • 8–12+ years of product marketing experience, ideally in Enterprise SaaS or AI
  • Experience leading GTM strategy for complex, technical platforms.
  • Proven track record influencing executive stakeholders.
  • Strong analytical skills and ability to translate data into strategic direction.
  • Excellent communication skills and comfort presenting at the executive level.
  • Strong understanding of large language models and enterprise AI deployment.
  • Experience building and scaling product marketing teams.

Skills

Required:Product Marketing LeadershipMarket Research & Competitive AnalysisData-driven StrategyExecutive Communication

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Flexible PTO
  • Paid parental leave
  • Retirement savings plan
  • Remote work setup budget
  • Monthly wellness and communication stipend
  • In-office meal program and commuter benefits for onsite employees
Last updated Sep 24, 2026. Interested? Apply on the company site.

About Cresta

AI Agents for Every Customer Conversation | Cresta

AI Agents for Every Customer Conversation | Cresta

AIAI AgentAutomationCXCrestaCustomer ExperiencePlatformorchestration
Company profileWebsite

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