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Creative Lead, X

MrBeast· Vertical Platforms
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Greenville, NC, Hybrid (US (remote))full-timePosted 4w ago

About the role

Beast Industries seeks a Creative Lead X to own the presence on the X platform end to end, including a Threads component. The role collaborates with video, editorial, and talent teams to grow one of the most-followed accounts, shaping the brand’s real-time voice and presence across platforms.

Responsibilities

  • Own the publishing calendar end to end: write, package, and ship daily posts, with purpose-built rollouts for every video premiere, product drop, and announcement.
  • Watch every video, select the clips built to travel on the platform, and brief editors on cutdowns and captions.
  • Adapt content for Threads and its distinct audience.
  • Run real-time engagement: replies, community interaction, and jumping on the right trend moments same-day.
  • Grow reach beyond our own accounts through the platform's wider creator and community ecosystem.
  • Craft branded and partner content that performs like our organic content.
  • Partner closely with on-camera talent, brand, and communications teams to keep publishing fast, on voice, and on brand.
  • Coordinate with our YouTube, TikTok, Instagram, and Shorts teams so major launches hit together while X keeps its own distinct voice.
  • Monitor conversation and sentiment around the brand, amplifying positive momentum and flagging what needs attention.
  • Track performance daily, test constantly, and translate platform data into weekly and monthly reporting that drives decisions

Qualifications

  • 4 to 8 years running social media with X or Twitter as primary platform, and at least 2 years as the named owner of a large account (1M+ followers).
  • Experience in environments where real-time coverage is essential (e.g., sports, broadcast, major media/streaming brands, gaming/esports, top creators/entertainment, or consumer brands known for X excellence).
  • Exceptional short-form copywriting in a distinctive voice with demonstrable posts and performance metrics.
  • Experience with live coverage under pressure (game days, premieres, launches, breaking moments) with fast approval loops.
  • Clip-native skills: ability to cut short-form video or brief editors with precision; understanding what makes a clip travel.
  • Knowledge of how content spreads on the platform and relationships in creator/community spaces is a plus.
  • Strong stakeholder collaboration skills to align brand, communications, and leadership with platform speed.
  • Fluency in platform analytics and testing; data-driven publishing decisions.

Skills

Required:Social media managementCopywritingVideo clipping / editing coordinationData-driven decision making

Benefits

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Last updated Sep 26, 2026. Interested? Apply on the company site.

About MrBeast

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