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Staff Product Manager, Ad Marketplace Growth

Snap Inc.· Engineering
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Hybrid (Bay Area / West Coast)$195k - $343kFull timePosted 3w ago

About the role

Staff Product Manager to lead growth opportunities for Snap’s Ads Marketplace, owning long-term strategy, identifying new opportunities, and partnering across teams to scale monetization and marketplace growth.

Responsibilities

  • Own the long-term product strategy and roadmap for Ads Marketplace growth across Snapchat’s existing and emerging surfaces.
  • Identify and prioritize new opportunities to grow the marketplace through incremental inventory supply, new advertiser use cases, expanded demand, differentiated monetization models, and new marketplace structures.
  • Develop a clear portfolio of growth opportunities by evaluating market potential, user and advertiser value, revenue impact, technical feasibility, strategic fit, and cross-functional dependencies.
  • Lead selected zero-to-one and early-stage growth initiatives end to end, from problem discovery and business-case development through product definition, experimentation, launch, and initial scaling.
  • Assess how changes in consumer behavior, content consumption, product experiences, creator and publisher ecosystems, and partner strategies may create new opportunities or risks for the Ads Marketplace.
  • Evaluate the direct and downstream effects of potential product changes on monetizable supply, advertiser demand, auction participation, inventory quality, advertiser performance, pricing, yield, and revenue.
  • Define the Marketplace products, structures, and capabilities needed to unlock new growth opportunities, including supply & demand mechanisms, advertiser access, campaign eligibility, measurement, and monetization models.
  • Develop strategies for introducing new inventory and marketplace opportunities, including opportunity sizing, demand readiness, rollout sequencing, success criteria, experimentation, and long-term scaling.
  • Partner with consumer-surface and Contents PMs to understand their product strategies and identify opportunities where advertising can create sustainable incremental value.
  • Partner with Ad Format PMs and Design teams, which own format-specific product and UX development, to ensure new experiences address the identified advertiser and Marketplace opportunity.
  • Work closely with Auction, Ranking, Bidding, Pacing, Inventory, Delivery, Measurement, Engineering, and Data Science teams to translate strategic opportunities into scalable Marketplace products.
  • Partner with Sales, Product Marketing, Partnerships, and advertiser-facing teams to understand unmet customer needs, validate new opportunities, and build advertiser demand for emerging products and inventory.
  • Establish clear operating mechanisms across partner teams, including joint roadmaps, decision rights, experiment reviews, launch criteria, performance monitoring, and escalation paths.
  • Communicate growth strategy, opportunity assessments, product trade-offs, experiment results, risks, and investment recommendations clearly to executives and cross-functional stakeholders.
  • Stay current on consumer, content, advertising, marketplace, and technology trends to identify emerging opportunities and ensure Snap’s product portfolio continues to meet evolving customer needs.

Qualifications

  • BS/BA degree or equivalent relevant experience
  • 8+ years of experience in consumer, digital advertising products, or marketplace products

Skills

Required:Advertising marketplacesOpportunity discovery and growth

Benefits

  • Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Snap Inc.

We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

We believe the camera presents the greatest opportunity to improve the way people live and communicate.

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