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Senior Product Marketing Manager

Stepful· Growth & Marketing
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Hybrid (New York City)$140k - $170kFull-timePosted 3w ago

About the role

Senior Product Marketing Manager responsible for positioning Stepful to health system and employer partners, creating sales enablement assets, driving customer proof through case studies, and leading ABM/demand programs. Hybrid role based in NYC, reporting to Director, Enterprise Marketing.

Responsibilities

  • Own and maintain Stepful's B2B positioning and messaging, and update it as programs, partners, and market evolve
  • Build and refresh GTM assets such as pitch decks, one-pagers, battlecards, and email templates, in partnership with the Workforce Solutions team
  • Run case study production end to end from partner interviews to publishing and distribution
  • Own the content calendar and maintain a steady cadence of content that supports pipeline goals
  • Partner with Client Success to identify partner outcomes to tell, and with Product and Learning to translate program details into buyer-ready language
  • Build and run outbound and ABM sequences in Clay, from account lists and enrichment to personalized multi-touch campaigns
  • Coordinate with sales on target accounts
  • Own reporting on campaign and content performance, share results regularly, and test what to improve
  • Experiment with AI tools to speed up research, content production, and personalization, and document what works for the team

Qualifications

  • 6+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging
  • Track record of building sales enablement assets used by sellers and partnering with a sales team
  • Experience producing customer case studies and managing a content calendar with steady cadence
  • Hands-on experience running ABM or outbound programs targeting enterprise buying committees, including building sequences in Clay or similar tools
  • Excellent writing skills with ability to simplify complex offerings for executive buyers
  • Comfort with data, tracking funnel and campaign metrics, reporting clearly, and using results to optimize approaches
  • Ability to manage multiple workstreams with minimal day-to-day direction and flag risks early

Skills

Required:B2B MarketingSales Enablement

Benefits

  • Meaningful Equity Stake
  • Subsidized Medical, Dental, and Vision insurance plan options
  • 401(k)
  • FSA, HSA and commuter benefits
  • Learning stipend
  • Open vacation policy including 15 days PTO annually, Stepful closed the last week of December, 15 work-from-anywhere days, 10 public holidays observed for 2026
Last updated Sep 30, 2026. Interested? Apply on the company site.
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About Stepful

Online Training for Healthcare Jobs

Stepful trains people with a high school education in 4 months and places them into healthcare jobs. Healthcare is the fastest growing industry in the US accounting for 40% of all jobs added including medical assistants, nursing assistants, and phlebotomists.

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