Vice President, Performance Marketing
RemoteFull-timePosted 3w ago
About the role
CSC Generation is seeking a Vice President of Performance Marketing to own the paid media strategy and P&L across its portfolio of 13 brands. The role entails setting multi-year direction, building the team, and representing performance marketing on the leadership team. Success in the first year includes unifying strategy, establishing team structure, and improving blended CAC and media efficiency.
Responsibilities
- Own the performance marketing P&L and multi-year strategy across the brand portfolio, spanning paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels.
- Set channel and budget allocation based on incrementality, LTV, and blended CAC targets, and defend those trade-offs to the executive team.
- Translate company revenue and margin targets into a multi-year paid media investment plan.
- Build repeatable playbooks for launches, promotions, and seasonal peaks that scale across brands.
- Track competitor activity and market trends to spot new channels, formats, and positioning opportunities.
- Build and lead a team of performance marketing leaders and specialists, plus supporting agencies.
- Set operating standards for testing velocity, reporting rigor, and channel expertise, and hold leadership accountable.
- Coach through problems and step in directly when needed.
- Hold agency partners accountable to performance benchmarks and scopes of work.
- Own new channel expansion and hands-on execution of initial campaigns in new channels.
- Champion a continuous A/B and multivariate testing culture across creative, landing pages, and audience targeting.
- Drive adoption of AI and automation tools to improve decisions and efficiency.
- Sit on the marketing leadership team and represent performance marketing in company-level strategy.
- Partner with Creative to ensure assets are built for performance, with Merchandising to align spend with inventory and margins, and with eCommerce/Product/Web Development to optimize landing pages and conversion funnels.
- Translate performance data into clear commercial recommendations for the executive team.
Qualifications
- Bachelor's degree in Marketing, Business, or related field; advanced degree a plus.
- 12+ years of experience in performance marketing or paid media, including 5+ years leading managers or team leads.
- Proven ownership of a paid media budget across multiple channels at scale (multi-brand or multi-hundred-million-dollar revenue business).
- Track record of managing performance marketing across multiple brands or business units.
- Strong command of CAC, LTV, incrementality, ROAS, and blended efficiency.
- Ability to influence Creative, Merchandising, eCommerce, and executive stakeholders without direct authority.
- Experience building and leading teams of leaders and managing agency relationships at scale.
- Strong executive presence and communication skills with experience reporting to C-suite or on a leadership team.
- Experience using AI and automation tools to improve decisions and efficiency.
- Hands-on fluency with Google Ads, Meta Ads Manager and analytics/reporting tools (Google Analytics, Tableau or Looker Studio).
Skills
Required:Performance marketing leadershipPaid media budgetingChannel expertise (Google Ads, Meta Ads Manager)
Benefits
- Competitive Benefits (US): Paid time off, 401(k) match, medical/dental/vision and supplemental policies, employee discounts across portfolio brands.
- Competitive Benefits (Canada): Paid time off, RRSP match, medical/dental/vision coverage, supplemental benefits options, employee discounts across brands.
Last updated Oct 21, 2026. Interested? Apply on the company site.
About CSC Generation
AI Native Retail Future: Commerce AGI
CSC Generation is the AI-native retail holding company. We modernize iconic brands with data, automation and our Genesis platform to build the future of Commerce AGI.
retailautomationAIdataplatformsmergers and acquisitions
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