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Vice President, Performance Marketing

CSC Generation· Marketing
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RemoteFull-timePosted 3w ago

About the role

Vice President of Performance Marketing to own paid media strategy and the paid media P&L across a portfolio of 13 brands, building the team and agency bench, and representing performance marketing on the leadership team. Remote role (US/Canada).

Responsibilities

  • Own the performance marketing P&L and multi-year strategy across the brand portfolio, spanning paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels.
  • Set channel and budget allocation based on incrementality, LTV, and blended CAC targets, and defend those trade-offs to the executive team.
  • Translate company revenue and margin targets into a multi-year paid media investment plan.
  • Build repeatable playbooks for launches, promotions, and seasonal peaks that scale across brands.
  • Track competitor activity and market trends to spot new channels, formats, and positioning opportunities.
  • Build and lead a team of performance marketing leaders and specialists, plus supporting agencies.
  • Set operating standards for testing velocity, reporting rigor, and channel expertise, and hold leadership accountable.
  • Coach, monitor numbers, and intervene as needed; manage agency partners to performance benchmarks.
  • Own new channel expansion, including hands-on execution of initial campaigns in new channels.
  • Champion a continuous A/B and multivariate testing culture across creative, landing pages, and audience targeting.
  • Drive adoption and use of AI and automation tools to improve decisions, increase output, and free up time for high-value work.
  • Sit on the marketing leadership team and represent performance marketing in company-level strategy and planning.
  • Partner with Creative, Merchandising, eCommerce, Product, and Web Development to ensure assets, inventory alignment, and site experience support paid traffic quality.
  • Translate performance data into clear commercial recommendations for the executive team; flag risks and opportunities early with solutions.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field; advanced degree a plus.
  • 12+ years in performance marketing or paid media, including 5+ years leading managers or team leads.
  • Proven ownership of a paid media budget across multiple channels at scale (multi-brand or multi-hundred-million-dollar revenue business).
  • Track record of managing performance marketing across multiple brands or business units simultaneously.
  • Strong command of CAC, LTV, incrementality, marginal ROAS, and blended efficiency.
  • Ability to influence Creative, Merchandising, eCommerce, and executive stakeholders without direct authority.
  • Experience building and leading teams of leaders and managing agency relationships at scale.
  • Strong executive presence and communication skills, with experience reporting to C-suite or leadership team.
  • Experience using AI and automation tools to improve decisions, output, or efficiency.
  • Hands-on fluency with Google Ads, Meta Ads Manager, and analytics/reporting tools (Google Analytics, Tableau or Looker Studio).

Skills

Required:Performance Marketing StrategyTeam LeadershipAdvertising PlatformsAnalytics & MeasurementAI & Automation

Benefits

  • Competitive Benefits (US): Paid time off, 401(k) match, medical/dental/vision, and employee discounts across portfolio brands.
  • Competitive Benefits (Canada): Paid time off, RRSP match, medical, dental, and vision coverage, and employee discounts across portfolio brands.
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About CSC Generation

AI Native Retail Future: Commerce AGI

CSC Generation is the AI-native retail holding company. We modernize iconic brands with data, automation and our Genesis platform to build the future of Commerce AGI.

retailautomationAIdataplatformsmergers and acquisitions
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