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Digital Marketing Manager

Mendix· Marketing
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Hybrid (Boston, MA), Hybrid (London), Hybrid (Rotterdam)$100k - $110kFull-timePosted 3w ago

About the role

Role responsible for linking brand strategy with digital execution and external agency partnerships, overseeing day-to-day digital marketing operations, and driving efficiency and alignment across brand objectives and digital initiatives.

Responsibilities

  • Agency Management & External Partnerships: Serve as primary day-to-day contact for digital marketing agencies and external partners; Manage agency scope, deliverables, budgets, timelines, and performance expectations; Lead planning sessions, status meetings, and business reviews with agency partners; Evaluate agency performance and identify optimization opportunities; Ensure activities align with business goals, campaign priorities, and brand standards.
  • Vendor Strategy & Scoping: Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers; Develop requirements, scopes of work, and success criteria; Manage RFP processes, vendor selection, onboarding, and contract support; Partner with procurement, finance, and legal as needed; Track vendor performance and ROI to guide investments.
  • Brand Strategy & Campaign Support: Partner with brand, campaign, content, and product marketing teams to support coordinated strategies; Ensure digital initiatives align with brand guidelines and objectives; Provide strategic recommendations on audience targeting, content promotion, and campaign execution; Support development of marketing plans for awareness, engagement, and demand generation.
  • Digital Marketing Operations: Manage day-to-day workflows, calendars, and processes; Coordinate campaign launches, asset delivery, approvals, and cross-functional execution; Ensure programs are delivered on time and within budget and quality standards; Identify process improvements; Maintain vendor, agency, workflow, budget, and campaign documentation.
  • Performance & Optimization: Supervise marketing, digital, and vendor performance metrics; Analyze results with agencies and stakeholders to identify optimizations; Develop reporting and insights to guide future investments; Monitor industry trends and best practices.

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, Advertising, or related field
  • Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing
  • Experience working directly with marketing agencies, consultants, and third-party vendors
  • Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing

Skills

Required:B2B marketingAgency managementDigital marketing channels

Benefits

  • Health and wellness benefits (varies by country)
  • Opportunity to work in a global, hybrid environment with mobility within Siemens Software
Last updated Oct 21, 2026. Interested? Apply on the company site.
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