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Principal Campaign Manager

Cloudflare· Marketing
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Hybrid (San Francisco, CA), Hybrid (New York, NY), Hybrid (Seattle, WA), Hybrid (Austin, TX), Hybrid (Chicago, IL)$139k - $226kfull-timePosted 3w ago

About the role

Senior-level campaign leader responsible for end-to-end strategy, execution, and optimization of global marketing campaigns to drive awareness, engagement, and pipeline growth for Cloudflare’s core solutions. Hybrid work model with locations in San Francisco, New York, Seattle, Austin, and Chicago.

Responsibilities

  • Lead the complete campaign lifecycle for a core Cloudflare solution, from initial planning through launch, measurement, and continuous optimization
  • Define campaign narrative, target audiences, and success metrics
  • Partner with Product Marketing, Regional Marketing, Brand and Digital Marketing teams
  • Identify customer challenges and translate into compelling campaign messages across the funnel
  • Build relationships and influence stakeholders across the organization
  • Develop and oversee creation of campaign content with internal and external resources
  • Write compelling campaign copy leveraging messaging frameworks and positioning documents
  • Ensure content consistency and quality across all touchpoints
  • Launch and manage campaigns across content syndication, paid digital, email, direct mail, webinar, and sales/BDR channels
  • Continuously monitor performance metrics and optimize campaigns for ROI
  • Track KPIs, analyze data to identify trends and opportunities, and provide actionable insights to leadership

Qualifications

  • 7-10 years of B2B marketing experience in Demand Generation, Field Marketing, Product Marketing, Account-Based Marketing, or Customer Marketing
  • Proven end-to-end campaign management and optimization experience
  • Strong problem-solving abilities and creative solutions within operational constraints
  • Experience with AI tools (OpenCode, Claude, Gemini)
  • Excellent communication and cross-functional collaboration skills with ability to influence stakeholders
  • Natural curiosity about people, products, processes, and technologies
  • Data-driven mindset with experience interpreting data for smart decisions
  • Hands-on experience with Salesforce, Marketo, Demandbase, PFL, Goldcast, and Tableau
  • Bias for action and willingness to experiment with new approaches, tactics, and channels

Skills

Required:Campaign strategyCross-functional collaborationCampaign content creationMulti-channel executionAnalytics & optimizationMarketing tech stack
Nice to have:AI toolingABM / cloud marketing

Benefits

  • Health & Welfare Benefits: Medical/Rx Insurance, Dental Insurance, Vision Insurance, Flexible Spending Accounts, Commuter Spending Accounts, Fertility & Family Forming Benefits, On-demand mental health support and EAP, Global Travel Medical Insurance
  • Financial Benefits: Short and Long Term Disability Insurance, Life & Accident Insurance, 401(k) Retirement Savings Plan, Employee Stock Participation Plan
  • Time Off: Flexible paid time off, parental/pregnancy health/medical/bereavement leave
Last updated Sep 30, 2026. Interested? Apply on the company site.

About Cloudflare

Connect, protect, and build everywhere | Cloudflare

Make employees, applications and networks faster and more secure everywhere, while reducing complexity and cost.

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