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Principal, EMEA Sales Strategy and Operations

Cloudflare· Sales Ops
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Hybrid (London)Full-timePosted 3w ago

About the role

Lead the operational strategy and execution for EMEA (UKI, CEE, Israel), partnering with regional leadership and global functions to drive sales productivity, pipeline growth, and forecasting accuracy.

Responsibilities

  • Serve as a business partner to the UKI, CEE and Israel AVPs and Sales Leadership team, defining and driving strategic initiatives that enable the region to achieve its quarterly and annual revenue objectives. Deliver actionable insights, analytics, and use AI to enhance decision-making, uncover performance bottlenecks, and accelerate sales execution
  • You will continuously improve processes, innovate and find scalable solutions to do more with less. Use AI and automation to improve sales productivity and help leadership anticipate blockers and reduce risks.
  • Partner with other Regional Leaders, global RevOps, Marketing Ops, Finance and Enablement to ensure regional execution aligns with global go-to-market strategy and expectations
  • Drive forecasting discipline: ensure accurate pipeline coverage, risk identification, deal reviews, and business reviews with regional leadership
  • Monitor region-specific market dynamics and ensure sales operations are tailored to the unique UKI, CEE and Israel environment
  • Own key regional sales operations metrics (e.g., sales cycle length, win rate, pipeline conversion, average deal size, forecasting accuracy, quota attainment) and provide regular reporting to senior leadership and support EMEA sales Strategy and Operations leader to improve cadences.
  • Partner with GTM strategy team and provide input to sales planning, including regular updates to quotas, customer segmentation, account targeting, and Channel development

Qualifications

  • Proven senior experience (10+ years) in sales operations, revenue operations or go-to-market operations in a high-growth technology / SaaS company
  • Experience scaling sales operations across multiple regions (preferably EMEA) including complexity of multiple countries, languages, regulatory frameworks
  • Strong analytical skills and comfort working with data: able to turn data into insights and actions
  • Deep understanding of sales processes/end-to-end sales lifecycle, pipeline management best practices, forecasting, territory/quota design, incentive comp, CRM systems (e.g., Salesforce)
  • Experience to use AI to drive automation, innovation and improve efficiency
  • Exceptional cross-functional collaboration and influencing skills: ability to partner with sales leadership, marketing, product, finance, enablement and others
  • Excellent communication (verbal & written) — able to articulate complex operational issues and influence senior leadership
  • Comfortable working in fast-paced, dynamic, changing environment; strong change-management aptitude
  • Strategic thinking with strong execution orientation

Skills

Required:Sales strategySales operationsData analysisCRM systems (Salesforce)Cross-functional collaborationCommunication
Nice to have:AI and automation
Last updated Sep 30, 2026. Interested? Apply on the company site.

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