Content Lead
New York CityFull-timePosted 3w ago
About the role
Content Lead at Endex responsible for defining and communicating the company narrative across platforms, managing product launches, customer stories, product education, and GTM content, in collaboration with founders and cross-functional teams.
Responsibilities
- Own the Narrative: Define how Endex talks about itself across every surface. Set the voice, sharpen the positioning and keep it consistent as the product and market move.
- Ship Launches: Plan and write product announcements, release notes and launch campaigns. Turn new capabilities into stories buyers understand in one read.
- Build Customer Stories: Work with customers to capture how their teams actually use Endex. Turn real deployments into case studies and proof points our sales team can use.
- Explain the Product: Create demos, walkthroughs, videos and guides that show what agents can do across email, Teams, Excel, Word and PowerPoint. Make the complex feel obvious.
- Grow Our Channels: Own the website, blog, LinkedIn and X. Build an audience of the people we sell to and the people we want to hire.
- Enable GTM: Partner with sales on decks, one-pagers, email sequences and competitive positioning. You're not just producing content. You're helping close deals.
- Measure What Works: Track what drives pipeline, engagement and inbound. Double down on what works and cut what doesn't.
Qualifications
- Proven content leader: 3-8 years writing and shipping content for a B2B or technical product. Portfolio shows launches, long-form and social.
- Exceptional writer: Clear, concise, audience-appropriate writing; strong first drafts.
- Technically fluent: Ability to learn agentic systems and translate with engineers into accessible content.
- Credible with experts: Write for analysts, operators and executives without overselling.
- Strong opinions on the story: Clear ideas about market positioning.
- Relentlessly resourceful: Fast, iterative, self-sufficient execution.
- Versatile problem-solver: Curious, quick learner, able to handle diverse responsibilities.
Skills
Required:Content strategy and storytellingTechnical writingProduct launch contentContent for GTM and sales enablement
Benefits
- Health & Dental Insurance
- Monthly Wellness Stipend
- 401K Matching
- Competitive Salary + Equity
Last updated Oct 1, 2026. Interested? Apply on the company site.
About Endex
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