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Director, Marketing Analytics

Elastic· Marketing Analytics
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Remote$160.3k - $253.6kfull-timePosted 3w ago

About the role

Director, Marketing Analytics leading a multidisciplinary analytics team to operationalize marketing intelligence, drive ROI and attribution, and enable data-informed decision making across Sales, RevOps, Finance, PLG, and Enterprise Data.

Responsibilities

  • Capital Allocation & Attribution: Operationalize open, explainable multi-touch attribution (MTA) and ROI frameworks that measure full-funnel contribution and ensure global budgets are allocated efficiently.
  • Customer Journeys & Predictive Signals: Build customer journey frameworks in partnership with Marketing Ops to model the "moments that matter", while overseeing the deployment of predictive buyer intent and expansion signals to growth and sales teams.
  • Information Architecture & AI Readiness: Standardize data taxonomy, metric definitions, and semantic models (dbt/BigQuery) across our marketing ecosystem, ensuring our data foundations are structured, clean, and optimized for AI data interfaces.
  • Cross-Functional Alignment & Visualizations: Partner across Sales, RevOps, Finance, and PLG to align on shared metrics, delivering executive-ready visualizations (Tableau) and data-backed stories that simplify planning, execution, and course correction.
  • Team Leadership & Capacity Governance: Guide, mentor, and orchestrate a multidisciplinary analytics team, establishing clear intake triage processes that shield team capacity for high-impact strategic milestones.

Qualifications

  • 10+ years of leadership experience managing multidisciplinary analytics teams, with a track record of unifying data engineers, analytics engineers, data scientists, and BI analysts toward shared commercial goals.
  • Proven Measurement & Financial Acumen: Deep expertise in marketing measurement, modern attribution models, incrementality testing, customer journey mapping, and SaaS unit economics (CAC, LTV, NRR, Payback).
  • Data Governance & Taxonomy Expertise: Demonstrated success designing information architectures, metric dictionaries, and governance standards that support automation and AI tools.
  • Technical Stack Literacy: Hands-on technical comfort with SQL, modern data platforms (BigQuery, dbt), enterprise BI platforms (Tableau), and CRM/MarTech ecosystems (Salesforce, Marketo).
  • Executive Storytelling & Cross-Functional Orchestration: Exceptional ability to translate complex quantitative models into clear economic narratives and strategic recommendations for executive leadership.
  • Education: Bachelor’s degree in a quantitative or business field (such as Statistics, Economics, Data Science, or Business Administration) or equivalent professional experience.

Skills

Required:Marketing measurementData governanceSQLBigQuerydbtTableauSalesforce
Nice to have:Marketo

Benefits

  • Stock program eligibility
  • Company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings
  • Health coverage for you and your family in many locations
  • Flexible locations and schedules for many roles
  • Generous vacation days
  • Volunteer time off up to 40 hours per year
  • Parental leave minimum 16 weeks
  • Diversity and inclusive culture commitments
Last updated Oct 1, 2026. Interested? Apply on the company site.
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