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Principal Brand Designer

Ramp· Design
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Hybrid (New York, NY (HQ))Full-timePosted 3w ago

About the role

Principal Brand Designer to define Ramp's brand design system, lead key brand projects, and elevate the brand across product and communications. Leadership individual contributor role focused on turning strategy into design and mentoring others.

Responsibilities

  • Set creative direction. Turn business goals and audience insights into clear ideas for the brand.
  • Lead company-defining projects. Take campaigns, launches, and other brand experiences from an open question to finished work.
  • Set the bar for quality and taste. You are the go-to expert for typography, imagery, layout, and brand design. You are the champion for this standard.
  • Build the brand system. Evolve our visual identity over time. We believe in coherency over consistency. We built our brand system to behave like jazz.
  • Connect brand and product. Work with product, marketing, and engineering so the company feels coherent wherever people experience it.
  • Raise the quality of the team’s work. You are a player-coach that can mentor others and develop a culture of collaboration, creativity, and trust.
  • Tell stories to drive alignment. Help partners understand the thinking, agree on a direction, and make practical choices about scope and timing.

Qualifications

  • You’re already using AI tooling and agents to explore faster, iterate sooner, and develop ideas that you couldn’t before.
  • You have both agency and in-house experience.
  • You have side hobbies exploring design and creativity. We want to see side projects that show a desire for learning, a student-like mindset, and enthusiasm for where the future is headed.
  • You’re humble, thoughtful, and self-aware.
  • Your portfolio reveals a story about how you’ve grown as a person, your interests, and curiosities.
  • You understand that execution is how good ideas win.

Benefits

  • Flexible PTO
  • Centralized home-office equipment ordering
  • Health and wellness stipend
  • Budget for intra-office travel
  • Weekly coffee stipend
  • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents (US)
  • One Medical annual membership (US)
  • 401(k) with employer match (US)
  • Fertility HRA (US)
  • Parental leave: up to 16 weeks birthing + 8 weeks bonding (US) at 100% pay
  • Pet insurance (US)
  • In-office perks: lunch, snacks, drinks (US)
  • Relocation expense coverage to NYC or SF (US)
  • Group medical, dental, vision (Canada)
  • Life, AD&D, disability (Canada)
  • Fertility drug coverage (Canada)
  • Group Retirement Plan with employer match (Canada)
  • Parental leave: up to 16 weeks birthing + 8 weeks bonding (Canada) at 100% pay
  • Employee Assistance Program and virtual care (Canada)
  • Private medical insurance (UK)
  • Virtual GP and at-home care (UK)
  • Workplace pension with salary sacrifice (UK)
  • Parental leave: up to 16 weeks birthing + 8 weeks bonding (UK) at 100% pay
Last updated Oct 1, 2026. Interested? Apply on the company site.
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About Ramp

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