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Senior Partner Marketing Manager

Twilio· Marketing
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Hybrid (Remote)$117k - $189.1kFull-timePosted 3w ago

About the role

Senior-level role focused on scaling Twilio's partner ecosystem and driving regional pipeline growth through joint co-marketing strategies and partner-led execution. Data-driven planning, demand-generation, and governance of partner-led programs across enterprise cloud and SaaS.

Responsibilities

  • Develop data-driven multi-quarter co-marketing plans and joint GTM strategies with strategic partners to hit regional pipeline targets.
  • Execute targeted account-mapping using platforms like Crossbeam to drive 1:1 ABM campaigns for elite partners and scalable digital toolkits for broader partner networks.
  • Co-create messaging, solution briefs, and branded assets with Product Marketing to showcase joint value propositions.
  • Orchestrate high-velocity field campaigns, executive roundtables, workshops, and sponsorships at major industry events to source new logos.
  • Deliver turn-key, through-partner demand-generation programs and drive partner adoption of the Twilio Partner Portal for self-service execution.
  • Equip partner sales and BDR teams with custom outreach playbooks, script templates, and email sequences for rapid campaign follow-up.
  • Enforce strict lead-routing governance rules and follow-up SLAs to minimize channel conflict and optimize lead-to-opportunity conversion.
  • Manage partner marketing operational budgets, ensuring fiscal compliance and ROI across co-marketing investments.
  • Track and report on Partner-Sourced and Partner-Influenced pipeline performance within Salesforce for quarterly business reviews.

Qualifications

  • 6–8+ years of experience in Partner Marketing, Channel Marketing, Field Marketing, or B2B Demand Generation within the enterprise cloud or SaaS ecosystem.
  • Demonstrated track record of co-marketing success with major cloud vendors, GSIs, SIs, or ISVs.
  • Hands-on proficiency with Salesforce (SFDC), PRM platforms, and account-mapping platforms (e.g., Crossbeam).
  • Strong analytical ability to manage operational budgets, enforce lead routing SLAs, and measure pipeline attribution/ROI.
  • Exceptional cross-functional leadership, communication, and stakeholder management skills across sales, product marketing, and partner executive teams.

Skills

Required:Co-marketing strategyAccount-based marketing (ABM)Salesforce (SFDC)Crossbeam or similar account-mapping tools

Benefits

  • competitive pay
  • generous time off
  • parental and wellness leave
  • healthcare
  • retirement savings program
Last updated Oct 8, 2026. Interested? Apply on the company site.

About Twilio

Twilio platform for communications and programmable APIs across messaging, voice, video, and AI-enabled workflows.

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