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Founding Growth Marketer, B2B

Pocket· Marketing
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Hybrid (San Francisco, CA)$150k - $200kFull-timePosted 3w ago

About the role

First marketer on Pocket's B2B team responsible for acquiring and growing business buyers, across paid, content, SEO, and lifecycle, with close collaboration to the D2C marketing team. Hands-on generalist role focusing on pages, campaigns, copy, briefs, and data-driven optimization.

Responsibilities

  • The B2B website: team and pricing pages, landing pages for the professions that use Pocket most, and the path from visit to talk-to-sales
  • Paid acquisition for B2B: Meta, Google, LinkedIn, etc.
  • Content and SEO: finding what brings in business buyers and doing it, from guides to comparison pages
  • Proof: case studies, customer logos, review sites, and the third-party coverage buyers and AI search look for
  • Lifecycle: email and in-app campaigns that move people using Pocket at work toward a team plan
  • Creative: briefs, testing and a steady flow of new ads, made with our designer
  • Tracking and data: attribution, dashboards and experiments you set up yourself, cost per deal by channel, and what you change when it moves

Qualifications

  • 3+ years in growth or performance marketing, at least part of it selling to businesses
  • Hands-on: you've run the paid campaigns, shipped the pages and written the copy yourself
  • You know when content or SEO will beat paid, and when it won't
  • You write clearly and fast: headlines, landing pages, emails
  • AI-native: LLMs, no-code tools and automations are how you work
  • Data-driven, with an engineering streak: SQL, tracking and attribution setup, dashboards you build yourself
  • Comfortable starting with no B2B playbook and making the calls yourself

Skills

Required:Growth/Performance MarketingPaid AdvertisingContent & SEOCopywritingData & Analytics
Nice to have:Automation/No-code Tools

Benefits

  • Competitive compensation and equity
  • The first marketing seat in a fast-growing B2B function
  • A path to leading B2B marketing as it scales
  • Direct impact on how the company grows
  • An experienced D2C marketing team to work with and learn from
  • A high-trust, high-responsibility environment with direct founder access
Last updated Oct 25, 2026. Interested? Apply on the company site.
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About Pocket

Take Notes in the Real World

Pocket is a small AI device that turns everything you say and hear into clear notes, action items, and search. We combine custom hardware, AI, and software to build the best note-taking experience for people who talk and move fast

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