Founding Content Creator
Hybrid (San Francisco, CA)$120k - $160kFull-timePosted 1w ago
About the role
Founding Content Creator at Pocket, a YC-backed hardware startup, focused on storytelling through video, writing, and content across Pocket’s channels and founders’ personal accounts. Role emphasizes creating original content from real moments, not traditional social media management, with ownership of end-to-end content production and strategy.
Responsibilities
- Film and produce engaging short-form videos for TikTok, Instagram Reels, YouTube Shorts, and other platforms.
- Capture behind-the-scenes moments from the everyday life of Pocket.
- Create content around product development, launches, team culture, milestones, and challenges.
- Interview founders, engineers, designers, and other team members.
- Independently handle filming, editing, and publishing.
- Experiment with creative formats, hooks, and storytelling techniques to maximize organic reach.
- Turn real company moments, conversations, and experiences into compelling stories.
- Write engaging posts for Pocket's LinkedIn and X accounts.
- Support founders and team members in building their personal brands through authentic content.
- Develop original content ideas that make people excited to follow Pocket's journey.
- Find creative ways to make complex technology and business topics interesting and accessible.
- Own and maintain a consistent content calendar across relevant social channels.
- Identify emerging trends, formats, and opportunities for viral content.
- Repurpose content across platforms to maximize reach.
- Track performance, understand what resonates, and continuously improve.
- Build a recognizable and authentic content style for Pocket.
- Help grow an engaged community around our company, product, and people.
Qualifications
- A natural storyteller with exceptional creative instincts.
- Proven experience creating engaging organic content, especially short-form video.
- Comfortable filming, editing, writing, and publishing independently.
- Strong writing skills and the ability to create compelling social media posts.
- Deep understanding of internet culture, social platforms, and what makes content spread.
- Someone who genuinely enjoys being behind the camera, talking to people, and capturing spontaneous moments.
- Highly proactive, resourceful, and comfortable working with minimal direction.
- Ability to turn everyday situations into interesting stories.
- Genuine curiosity about technology, AI, startups, and the people building them.
- Based in San Francisco or willing to relocate.
Skills
Required:Video production and editingWriting for social mediaInterviewing and storytellingContent strategy and calendar management
Last updated Oct 25, 2026. Interested? Apply on the company site.
About Pocket
Take Notes in the Real World
Pocket is a small AI device that turns everything you say and hear into clear notes, action items, and search. We combine custom hardware, AI, and software to build the best note-taking experience for people who talk and move fast
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