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Sr. Product Manager - B2C and Events

GoHighLevel· Product – Product Management
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RemoteFull-timePosted 2w ago

About the role

Senior product manager overseeing B2C and Events within HighLevel's Memberships platform, focusing on learning experiences for 1.1M+ monthly active users, end-to-end ownership across organizer (Memberships admin) and attendee (Client Portal) experiences, and driving revenue, engagement, and retention in a remote-first, global team.

Responsibilities

  • Own and Shape the B2C & Events Roadmap Partner with product leadership to help shape and execute the roadmap for HighLevel's B2C platform, serving 1.1M+ monthly active learners, with a focus on engagement, completion, and retention in a B2B2C environment.
  • Close the Table-Stakes Gap, Then Go Past It – Know the category cold. Get the expected capabilities right — ticket tiers, promo codes, capacity and waitlists, recurring and series events, refunds, embeddable widgets, calendar sync, wallet passes — and then decide deliberately where we go further than the incumbents rather than matching them feature for feature.
  • Take Events from Beta to GA – Own the beta exit criteria: the quality bar, the reliability bar, the feature completeness, and the adoption and revenue signals that tell us this product is ready to be sold broadly. Drive the program that closes those gaps.
  • Build Ticketing, Checkout and Payments – Lead paid, free and RSVP event types, multi-tier and multi-currency ticketing, checkout conversion, discounts, taxes, refunds and payouts — with the precision and trust a revenue-bearing flow demands, and with fee and payout terms that are a reason to choose us rather than a reason to resent us.
  • Give Organizers Ownership of Their Audience – Build the capability that most defines us against the category: every registration flows into the organizer's own CRM, segmentable, automatable and theirs to keep.
  • Own Event-Day Operations – Events are judged on the day they happen. Own check-in and QR scanning, offline resilience at the door, guest lists and comp tickets, on-site sales, capacity enforcement and the operational tooling organizers depend on when things go wrong in real time.
  • Own the Attendee Experience in Client Portal – Client Portal is where the attendee side of Events lives, and you own it: how members find what is on, register and check out, hold their tickets, receive reminders and joining links, attend in person or online, and look back at what they have been to.
  • Drive Distribution and Discovery – Shape how events get found and filled: SEO-ready event pages, social and calendar syndication, embeddable listings, the Gokollab Marketplace, and the promotion tooling that turns an organizer's existing audience into attendance.
  • Open the Platform – Treat APIs, webhooks and integrations as a first-class surface rather than a premium upsell, so agencies and developers can build events into the workflows and client solutions they already sell.
  • Champion UI/UX Excellence – Partner closely with design and engineering to deliver interfaces that are intuitive, accessible, mobile-friendly and fast — for both the organizer building an event and the attendee registering for one.
  • Talk to Organizers Constantly – Run discovery with beta organizers, sit in on their setup, watch where they stall, and turn qualitative signal into a prioritized backlog.
  • Experiment and Optimize – Design and analyze experiments across the funnel — event page conversion, registration completion, checkout drop-off, organizer onboarding — and iterate rapidly on evidence rather than opinion.
  • Support Scale, Reliability and Trust – Drive the platform work a live-event product demands: registration integrity, capacity and waitlist correctness, payment reliability, fraud and listing trust, and graceful behavior under the traffic spikes that come with a popular event going on sale.
  • Collaborate Cross-Functionally – Work across engineering, design, data, support, marketing and customer-facing teams to launch features, drive adoption, and close the loop on organizer feedback.
  • Define and Own the Metrics – Establish the success metrics for a product that does not yet have them — organizer activation, time to first published event, repeat-event rate, registration and checkout conversion, attendance rate, gross ticket volume and revenue per organizer — set the OKRs against them, and use them to steer the roadmap.
  • Deliver Outcomes, Not Just Features – Be accountable for measurable growth in events published, organizers activated, registrations processed and ticket revenue running through the platform.

Qualifications

  • 7+ years of Product Management experience, with meaningful exposure to events, ticketing, marketplace, commerce or B2B2C SaaS products.
  • Proven track record of taking a product from early stage to scaled adoption, with clear ownership of the decisions that made it work.
  • Hands-on experience with monetization mechanics — checkout, pricing and packaging, payments, refunds, payouts and fee structure — and the operational realities that come with them.
  • Working knowledge of the events and ticketing category, including how platforms such as Eventbrite, Luma, Meetup and Cvent are positioned, priced and differentiated.
  • Solid understanding of UI/UX principles, with the ability to partner closely with design to deliver intuitive, accessible and high-quality journeys for two distinct user types: organizers and attendees.
  • Familiarity with SaaS and B2C platform growth levers, including user activation, engagement loops, retention, lifecycle optimization, and audience monetization.
  • Comfort operating with ambiguity, incomplete data and shifting priorities in a fast-moving, remote-first environment.
  • Bonus: You have worked on an events, ticketing or community platform and can clearly articulate your personal impact on organizer growth, conversion and revenue.

Skills

Required:B2C product leadershipEnd-to-end ownership of eventsUX for learning journeysExperimentation and A/B testingData-informed decision making
Last updated Oct 21, 2026. Interested? Apply on the company site.

About GoHighLevel

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