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Social Community Manager

Plaid· Brand Marketing
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New York, NY$114k - $129.6kfull-timePosted 2w ago

About the role

Social Community Manager role within Plaid's Brand Marketing team, focused on building and managing Plaid's social communities, shaping voice, and turning conversations into trust across multiple platforms.

Responsibilities

  • Managing day-to-day engagement across LinkedIn, X, Instagram, YouTube, and Reddit, responding to comments, DMs, and mentions with a voice that's human first
  • Proactively building community, customer love, and advocacy — identifying and nurturing fans, developers, and customers into repeat advocates for Plaid (superfans, referrals, UGC)
  • Defining Plaid's voice on social media, in partnership with the Social Lead and larger Brand team
  • Staying culturally tuned in, knowing what trend or moment is worth jumping on and what to skip
  • Monitoring conversations and sentiment across channels, flagging trends, questions, or risks to the Social Lead and relevant teams
  • Supporting execution of community-facing content and campaigns in partnership with content and design
  • Adapting tone and approach for each platform's distinct culture and norms
  • Tracking engagement metrics and contributing to regular reporting
  • Escalating sensitive situations, including PR risk or customer issues, quickly and calmly

Qualifications

  • 3-5 years of experience managing B2B social channels, in-house, including building community and customer advocacy
  • Working knowledge of LinkedIn, X, Instagram, YouTube, and Reddit, including the distinct culture and etiquette of each platform
  • A sharp, current feel for internet/meme culture and what's culturally relevant right now
  • Strong, adaptable writing skills, with the ability to shift tone across channels while staying on-brand
  • A level head under pressure, with good judgment on when to respond directly versus escalate
  • Interest in fintech or technology, with a genuine curiosity to learn the space
  • Strong organizational skills, with the ability to manage multiple platforms and stakeholders at once

Skills

Required:Social media managementCopywriting and tone adaptationCommunity building and advocacyCultural awareness of internet trends
Nice to have:Crisis/escalation handling

Benefits

  • A comprehensive benefit plan, including medical, dental, vision, and 401(k)
  • Additional compensation in the form(s) equity and/or commission are dependent on the position offered
  • Pay and benefits are subject to change at any time, consistent with compensation or benefit plans
  • Accommodations for candidates with disabilities in recruiting process (accommodations@plaid.com)
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Plaid

Enabling all companies to build fintech solutions

Plaid helps all companies build fintech solutions by making it easy, safe and reliable for people to connect their financial data to apps and services.

fintechbankingpaymentsfraudcreditopen financefinancial data
Company profileWebsite

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