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Field & Events Marketing Manager

Stepful· Marketing
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Hybrid (New York, NY (hybrid)), Remote$110k - $130kFull-timePosted 2w ago

About the role

Remote-friendly marketing role focused on field and events programs to engage health systems and workforce leaders, manage end-to-end event execution, lead capture, webinars, and scalable playbooks.

Responsibilities

  • Manage end-to-end execution for conferences, trade shows, and sponsored events, including logistics, booth and materials, staffing, budgets, and vendor coordination
  • Coordinate the work of our events contractor and outside vendors so every event ships on time and on budget
  • Prepare the team for each event with target account lists, briefing docs, and meeting schedules, in partnership with our Workforce Solutions team
  • Implement and maintain event lead tagging in HubSpot so every lead and attendee is attributed correctly
  • Run post-event follow-up sequences and hand off warm conversations to sales quickly
  • Track attendee engagement after each event and share insights that shape which events we invest in next
  • Run our paid webinar program, from topic and speaker coordination to promotion, production, and follow-up, with support from product marketing
  • Support planning and execution for a Stepful-hosted event next year
  • Build simple, repeatable playbooks and checklists, and experiment with AI tools to speed up event prep and follow-up

Qualifications

  • 5+ years of events or field marketing experience, including at a startup
  • A track record of managing several events at once from start to finish, including budgets, vendors, and on-site execution
  • Hands-on experience setting up lead capture and campaign tagging in a CRM or marketing automation tool (HubSpot, Salesforce, Marketo, or similar)
  • Experience running webinars or virtual events from promotion through follow-up
  • Scrappiness: you're comfortable building your own processes and tools when there isn't infrastructure in place
  • Strong project management and communication skills, and a habit of flagging risks early to sales and marketing partners
  • Willingness to travel to events, including during the busy fall season

Skills

Required:Event managementLead capture & CRM taggingWebinars/virtual eventsProject management

Benefits

  • Meaningful Equity Stake
  • Subsidized Medical, Dental, and Vision insurance plan options
  • 401(k)
  • FSA, HSA and commuter benefits
  • Learning stipend
  • Open vacation policy, including:
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Stepful

Online Training for Healthcare Jobs

Stepful trains people with a high school education in 4 months and places them into healthcare jobs. Healthcare is the fastest growing industry in the US accounting for 40% of all jobs added including medical assistants, nursing assistants, and phlebotomists.

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