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Senior Product Marketing Manager

Stepful· Marketing
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Hybrid (New York City, NY)$140k - $170kFull-timePosted 2w ago

About the role

Senior Product Marketing Manager at Stepful, a health-tech workforce platform. Role focuses on positioning Stepful to health system and employer partners, building sales enablement assets, developing customer proof, and driving ABM/demand-gen programs. Hybrid role based in NYC reporting to the Director, Enterprise Marketing.

Responsibilities

  • Own and maintain Stepful's B2B positioning and messaging, and update it as programs, partners, and market evolve
  • Build and refresh GTM assets such as pitch decks, one-pagers, battlecards, and email templates, in partnership with the Workforce Solutions team
  • Run case study production end to end, from partner interviews and approvals to publishing and distribution
  • Own the content calendar and maintain a steady cadence of content that supports pipeline goals
  • Partner with Client Success to find partner outcomes worth telling, and with Product and Learning to translate program details into buyer-ready language
  • Build and run outbound and ABM sequences in Clay, from account lists and enrichment to personalized multi-touch campaigns, coordinated with sales on target accounts
  • Own reporting on campaign and content performance, share results regularly, and iterate based on learnings
  • Experiment with AI tools to speed up research, content production, and personalization, and document what works for the team

Qualifications

  • 6+ years of B2B marketing experience across product marketing, demand generation, and/or content, including ownership of positioning and messaging
  • Track record of building sales enablement assets and partnering with a sales team
  • Experience producing customer case studies and managing a content calendar at a steady cadence
  • Hands-on experience running ABM or outbound programs for enterprise buying committees, including building sequences in Clay or similar tools
  • Excellent writing skills for clear, compelling messaging to executive buyers
  • Comfort with data: tracking funnel and campaign metrics, reporting clearly, and using results to adapt
  • Ability to manage multiple workstreams with minimal day-to-day direction and flag risks early

Skills

Required:B2B marketingSales enablementCustomer case studiesABM / outbound campaignsWriting & storytelling

Benefits

  • Meaningful Equity Stake
  • Subsidized Medical, Dental, and Vision insurance plan options
  • 401(k)
  • FSA, HSA and commuter benefits
  • Learning stipend
  • Open vacation policy
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Stepful

Online Training for Healthcare Jobs

Stepful trains people with a high school education in 4 months and places them into healthcare jobs. Healthcare is the fastest growing industry in the US accounting for 40% of all jobs added including medical assistants, nursing assistants, and phlebotomists.

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