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Influencer Marketing Leader

Emergent· Marketing
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Hybrid (Bangalore)Full-timePosted 2w ago

About the role

Head of Influencer Marketing at Emergent, leading the creator channel end-to-end to drive reach, cost efficiency, and measurable impact for an AI-powered software platform.

Responsibilities

  • Own the plan and the budget: build the channel plan bottom-up, defend the investment, and own the return on it
  • Own cost of attention: reduce cost per thousand impressions without sacrificing quality or relevance
  • Own the creator mix: decide which creators, tiers, formats, and markets earn our spend, and rebalance as data changes
  • Build the trend engine: spot trends early, turn them into briefs quickly, and create a repeatable loop for virality
  • Run operations and measurement: track performance daily, maintain accurate attribution and reporting, uphold high execution standards across a high-volume channel
  • Manage agency partners: select, brief, and manage agency partners, and decide what runs through them versus directly with creators
  • Lead the team: lead and grow an existing team and build bench beneath you

Qualifications

  • 10+ years of experience in marketing, growth, or creator/influencer roles, including time leading a team
  • Track record of running creator or influencer programmes at scale with budget ownership and measurable results
  • Ability to build a bottom-up plan, defend the investment, and be accountable for outcomes
  • Strong commercial and analytical instincts: fluent in cost per mille, funnel metrics, and plan-vs-actual tracking
  • Genuine content instinct and deep familiarity with social platforms and what content travels
  • Discipline to run a high-volume channel with clean tracking and fast decision-making
  • Experience managing agency partners and negotiating with creators or their representatives

Skills

Required:Influencer marketing strategyBudget planning and ROI analysisPerformance measurement and analytics

Benefits

  • Daily Meals: Lunch and Dinner provided
  • Family Insurance: 5 Lakhs worth of coverage for you and your family
  • Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
  • Flexible Working Hours: Work arrangements that fit your life and commitments
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Emergent

Build apps with AI - think it, describe it, ship it

Emergent is the AI coding platform builders use to create production-ready software. Describe what you want in the chat, and our coding agents handle everything else: frontend design, database architecture, backend logic, authentication, payments, deployment, and automatic scaling. We've grown to 700,000+ users and $10M ARR in just 2 months because we solved the real problem: the best software comes from people who understand the problems.

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