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Performance Marketing Leader

Emergent
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Hybrid (Bangalore)Full-timePosted 2w ago

About the role

Role focused on owning Emergent's paid growth engine end-to-end, including planning, budgeting, channel mix, creative, measurement, and results to drive efficient, scalable growth for global markets.

Responsibilities

  • Own the plan and the budget: build the paid growth plan bottom-up by channel and market, make the case for the investment it needs, and own the return on it
  • Own unit economics: drive down CAC and cost per paying user while improving payback and LTV:CAC, without trading quality of users for volume
  • Own the channel mix: decide how spend is split across Google, Meta, YouTube, TikTok, LinkedIn, Reddit, X, Apple Search Ads, programmatic and emerging AI-native surfaces, and rebalance as the data changes
  • Scale globally: expand and optimise across the US, Europe, India and other priority markets, with market-level plans for bids, budgets, creative and localisation
  • Build the creative engine: run a high-velocity testing loop with design and content teams, turning product moments and trends into ads quickly and killing losers fast
  • Own measurement and attribution: build honest, trusted measurement across MMPs, server-side tracking, conversion APIs, incrementality tests and media mix modelling, and keep reporting clean in a privacy-first world
  • Partner across the funnel: work with product, growth and lifecycle teams on landing pages, onboarding and conversion to paid, so every acquired user has the best chance to convert and retain
  • Manage partners: select, brief and manage agencies, ad platforms and tooling vendors, and decide what runs in-house versus through partners

Qualifications

  • 8+ years of experience in performance marketing, paid acquisition or growth. Experience handling US market mandatory
  • A track record of profitably scaling paid acquisition with multi-million-dollar budgets, with hard numbers attached to outcomes
  • Hands-on depth across major ad platforms, especially Google and Meta, and understanding of auctions, bidding strategies and scale
  • Comfort building a plan bottom-up, defending the investment, and being accountable for the outcome
  • Strong commercial and analytical instincts: fluent in CAC, ROAS, payback, LTV, cohort retention and plan-vs-actual
  • Deep understanding of modern measurement: attribution models, MMPs, conversion APIs, incrementality testing and privacy impact on tracking
  • A strong eye for creative and disciplined testing program
  • Operating discipline to run high-spend, high-velocity channels with clean tracking and fast decisions
  • Experience managing agencies and negotiating with platforms and vendors

Skills

Required:Performance marketingMulti-channel advertisingMeasurement & attribution
Nice to have:SQL / data analysis

Benefits

  • Daily Meals: Lunch and Dinner provided
  • Family Insurance: 5 Lakhs worth of coverage for you and your family
  • Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
  • Flexible Working Hours: Work arrangements that fit your life and commitments
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Emergent

Build apps with AI - think it, describe it, ship it

Emergent is the AI coding platform builders use to create production-ready software. Describe what you want in the chat, and our coding agents handle everything else: frontend design, database architecture, backend logic, authentication, payments, deployment, and automatic scaling. We've grown to 700,000+ users and $10M ARR in just 2 months because we solved the real problem: the best software comes from people who understand the problems.

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