Content Marketing Manager
About the role
Content Marketing Manager at Greenboard (New York, NY) responsible for owning the content engine end to end, including thought leadership, customer storytelling, podcast production, newsletters, product launch content, sales enablement, events-based content, SEO foundations, and content-driven pipeline.
Responsibilities
- Own LinkedIn organic: ship 3–5 posts/week across company and executive channels (product launches, customer stories, podcast clips, founder POVs); grow engagement and generate sales conversations
- Build a thought leadership program for CCO, CTO, and compliance buyers: articles, guides, regulatory explainers, and forward-looking analyses
- Run the customer story engine: source → interview → approve → publish; convert stories into multi-format assets (case studies, quotes, short video, social posts, sales one-pagers)
- Produce and grow the podcast: guest sourcing, prep, episode packaging, and clipping content for distribution
- Own the newsletter: editorial calendar, writing, list growth, and performance
- Write product launch content: messaging, one-pagers, decks, emails, and website copy; partner with Product on roadmap communications
- Build sales and partner enablement kits: one-pagers, decks, case studies, demo scripts, maintained partner toolkit
- Turn events into content: collaborate on webinar topics, speaker content, and post-event recaps
- Establish SEO foundations: keyword research, pillar pages, and a publishing cadence; earn links via guesting and partner content
- Supply creative and copy for paid campaigns and landing pages; track content’s impact on meetings and pipeline
Qualifications
- 3+ years in B2B SaaS content marketing with a portfolio of work you wrote and shipped yourself
- Excellent writer who can simplify complex, technical, or regulatory ideas; can adopt founder's voice and company voice
- Experience across formats: long-form articles, LinkedIn posts, case studies, emails, scripts, and sales collateral
- Experience running an editorial calendar and shipping consistently without sacrificing quality
- Working knowledge of SEO and content distribution; ability to tie content to engagement, meetings, and pipeline
- Strong interviewer and editor capable of pulling stories from customers and SMEs
- Experience writing for financial services, fintech, compliance, legal, or other regulated industries is a strong plus
- Hustle, resourcefulness, and ownership suited to an early-stage startup
Skills
Benefits
- 401(k) with 5% company match
- Medical, dental & vision
- 15 days PTO + 11 company holidays + flexible sick time
- 2 additional PTO days per year of service (up to 10)
- 10 remote days per year plus holidays around the season
- Off-sites & team retreats
- Front-row seat to building the operating backbone of modern finance

About Greenboard
'Rippling' for Financial Compliance and Operations
Greenboard is building a singular, AI-powered platform to handle management of the entirety of financial firms’ compliance programs, and eventually all back office processes. Today, financial institutions use Greenboard to detect risk using AI and to rip out and replace the bad legacy back office tooling they have wanted to get rid of for years. Greenboard's mission is to enable financial institutions to operate their back office teams at a higher standard, with half of the headcount. We’re starting with compliance
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