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National Sales Manager

Colibri Group· Accounting – B2B Sales
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Hybrid (Remote)Full-timePosted 2w ago

About the role

The National Sales Manager (NSM) is responsible for leading a B2B book of business focused on client retention, expansion, adoption, and long-term partnership growth within Becker's accounting firm client base. Drives revenue growth through renewals, upsell/cross-sell, enterprise account management, pipeline management, forecasting accuracy, and strategic client engagement.

Responsibilities

  • Drive growth across multiple product lines including CPA, CPE, AI, Staff Levels Training, CMA, CIA, EA, certificates, and other Becker offerings.
  • Develop strategies to identify new revenue opportunities within existing client accounts.
  • Ensure proactive management of high-risk renewals and attrition risks.
  • Improve customer adoption and engagement to maximize renewal success and customer lifetime value.
  • Develop multi-threaded relationships throughout client organizations.
  • Promote consultative selling and trusted advisor relationships.
  • Support enterprise contract negotiations and complex account expansion strategies.
  • Leverage client usage data, business objectives, and workforce development initiatives to drive recommendations.
  • Ensure consistent executive engagement within key accounts.
  • Maintain accurate forecasting and pipeline health.
  • Ensure Salesforce reflects current opportunity status and qualification standards.
  • Monitor renewal risk, contract movement, expansion opportunities, and forecast accuracy.
  • Drive disciplined opportunity management utilizing company sales methodologies and qualification frameworks.
  • Champion customer onboarding, adoption, and engagement strategies.
  • Ensure clients clearly understand Becker's full portfolio and value proposition.
  • Partner with implementation and customer success resources to improve client outcomes.
  • Utilize usage reports, status reports, and client feedback to improve retention and expansion results.
  • Foster a proactive approach to identifying client needs and delivering solutions.
  • Partner with B2B Marketing on campaigns, client communications, events, and ABM initiatives.
  • Collaborate with Product, Customer Service, Operations, Finance, and Sales Enablement teams.
  • Provide field insights regarding customer needs, market trends, product adoption, and competitive dynamics.
  • Support organizational initiatives, new product launches, and strategic growth programs.
  • Drive CRM adoption and data integrity.
  • Ensure consistent use of Salesforce as the system of record.
  • Monitor activity metrics, pipeline coverage, account reviews, and customer engagement standards.
  • Leverage AI-enabled tools and analytics to improve efficiency, client preparation, and strategic decision making.

Qualifications

  • 5+ years sales experience.
  • Background in SaaS, professional education, professional services, learning & development, or B2B sales.
  • Proven success leading to renewal, retention, and expansion efforts.
  • Experience managing enterprise and strategic accounts.
  • Expertise with Salesforce and forecasting processes.
  • Strong analytical and business planning skills.

Skills

Required:Sales leadershipStrategic account managementForecasting & pipeline managementSalesforce
Last updated Oct 21, 2026. Interested? Apply on the company site.

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