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Product Marketing Lead - ICX

Mendix· Marketing
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Hybrid (United States)$124k - $223.1kFull-timePosted 2w ago

About the role

Product Marketing Lead to define and drive the portfolio-level narrative, messaging architecture, and integrated go-to-market story for Intelligence Center X (Siemens' agentic enterprise system) across technologies like Mendix, Graph Studio, AI Studio, and domain ontologies.

Responsibilities

  • Define and communicate how the Intelligence Center X portfolio enables meaningful customer and business outcomes.
  • Develop a clear and compelling "better together" story that explains the role, value, and interaction of products across the portfolio.
  • Articulate how Intelligence Center X fits within the broader Siemens Software ecosystem, including industrial data, domain expertise, business processes, and digital transformation initiatives.
  • Establish clear, approved messaging and positioning for Intelligence Center X and its core components.
  • Define how each product contributes to the overall portfolio while ensuring messaging remains accurate, credible, and aligned with current capabilities.
  • Create and maintain a scalable messaging framework that enables product teams to preserve differentiated product narratives while aligning to a common portfolio strategy.
  • Develop positioning, value propositions, and narrative structures for executive, technical, developer, IT, engineering, operations, AI, data, and business audiences.
  • Translate AI, application development, graph technology, ontology, machine learning, and data capabilities into clear customer benefits and market differentiation.
  • Ensure consistency of messaging across products, campaigns, content, analyst interactions, and executive communications.
  • Partner with Product Marketing Managers to create integrated go-to-market stories and launch strategies.
  • Collaborate with Brand, Solutions Marketing, Demand Generation, Product Management, Sales, and Leadership to activate messaging through campaigns, web experiences, content journeys, events, and pipeline programs.
  • Establish messaging standards, governance processes, and alignment mechanisms across the organization.
  • Influence decision-making and drive alignment across diverse stakeholders in a matrixed environment without direct authority.
  • Provide strategic guidance on portfolio positioning, market opportunities, and customer-facing narratives.
  • Facilitate executive-level discussions to align stakeholders around commercial priorities and strategic messaging decisions.
  • Continuously refine the portfolio narrative based on market trends, customer feedback, competitive insights, and product evolution.

Qualifications

  • 12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or related strategic marketing function.
  • Demonstrated success developing and executing marketing strategies across multiple products within a technology portfolio.
  • Experience marketing enterprise software, AI, data platforms, application development technologies, cloud solutions, or related technical products.
  • Proven track record of developing portfolio-level positioning, messaging, and go-to-market strategies.

Skills

Required:Strategic storytellingExecutive influenceWriting and presentationTechnical translationCross-functional collaborationPortfolio marketing

Benefits

  • Comprehensive benefits package including healthcare and wellness benefits, retirement savings plans, paid time off, and other programs (location-dependent).
Last updated Oct 21, 2026. Interested? Apply on the company site.
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