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Customer Stories Lead

Mendix· Marketing – Branding and Creative
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Hybrid (United States)$102.5k - $184.5kFull-timePosted 2w ago

About the role

Siemens Digital Industries Software is seeking a Customer Stories Lead to execute a customer storytelling and advocacy strategy, own the day-to-day operation of a high-impact customer stories program, and translate customer successes into narratives that strengthen the Siemens brand, accelerate sales, support product marketing, and cultivate customer advocates.

Responsibilities

  • Execute the Customer Storytelling Strategy
  • Partner with the Head of Customer Marketing to operationalize the customer storytelling, advocacy, and reference strategy.
  • Own the end-to-end customer story pipeline, including customer identification, qualification, outreach, interviews, content development, approvals, publication, and activation.
  • Develop customer-friendly processes for participation, permissions, approvals, advocacy tracking, and ongoing reference management.
  • Identify and address story and reference gaps across industries, buyer personas, use cases, products, geographies, and sales segments.
  • Recommend strategies to strengthen customer proof coverage in priority growth areas.
  • Create and Activate Exceptional Customer Stories
  • Lead customer discovery sessions, interviews, and narrative development efforts.
  • Help customers articulate their business challenges, implementation journeys, measurable outcomes, and future vision.
  • Translate complex platform, AI, automation, workflow, integration, data, and cloud capabilities into credible stories.
  • Create and oversee assets: case studies, videos, executive interviews, sales presentations, one-pagers, testimonials, keynote content, award submissions.
  • Collaborate with Brand, Product Marketing, Communications, and Field teams to activate stories across marketing campaigns, product launches, digital experiences, sales plays, industry events, PR, social media, and executive communications.
  • Support Sales and Customer Advocacy
  • Build and maintain a portfolio of referenceable customers with Sales, Account Management, and Revenue Operations.
  • Manage customer reference requests and ensure a positive experience for customers and internal stakeholders.
  • Develop sales-ready customer proof points for easy access to relevant stories, metrics, quotes, and peer examples.
  • Prepare customer advocates for webinars, events, executive briefings, prospect conversations, analyst engagements, media opportunities, and other activities.

Qualifications

  • 7+ years of experience in Customer Marketing, Customer Advocacy, Content Strategy, Product Marketing, or related field.
  • Demonstrated experience developing customer stories for B2B SaaS, enterprise software, AI, automation, cloud, workflow, data, or technical platform solutions.
  • Proven ability to create compelling customer-facing content that drives engagement and business impact.
  • Experience working directly with senior customer stakeholders and executive audiences.

Skills

Required:Interpersonal and storytelling skillsContent strategy and productionCross-functional collaboration
Last updated Oct 21, 2026. Interested? Apply on the company site.
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