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Principal Demand Generation Manager, Campaign Development

Databricks· Marketing
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RemoteFull-timePosted 2w ago

About the role

Leads how Databricks plans and scales integrated marketing campaigns across the organization. Defines the campaign framework and strategic guidance and enables marketers to execute consistently. Acts as a central hub across go-to-market teams to align with priorities and drive measurable growth.

Responsibilities

  • Unites cross-functional stakeholders to develop and execute biannual, strategic, and integrated marketing plans across Demand Generation, Field Marketing, Corporate Events, Partner Marketing, and Industry
  • Serve as a central hub across go-to-market teams to ensure alignment with overarching priorities and deliver measurable growth
  • Establish a clear, repeatable integrated campaign framework with primary GTM campaign themes, audience strategy, target setting, investment mix, channel activation, and regional planning requirements
  • Ensure each priority integrated campaign has a consistent cross-functional plan that aligns audiences, business targets, investment allocation, channel activation, and regional execution before launch
  • Provide practical strategic guidance, templates, and planning standards to improve consistency and enable effective execution
  • Translate campaign strategy into a business requirements document (BRD) for Campaign Operations to develop scalable processes, workflows, data fields, and capabilities
  • Evolve planning processes to support more agile integrated campaign planning, feedback loops, and visibility into readiness and performance

Qualifications

  • 7+ years of professional experience, including 5+ years in demand generation marketing within a high-growth company
  • Strong executive presence and communication skills with the ability to work with senior leadership to debate, drive decisions, and define clear expectations
  • Experience developing, executing, and measuring integrated campaigns end-to-end, connecting strategy, audience, investment, activation, and performance
  • Proven ability to build operational frameworks, planning processes, templates, and feedback loops for consistent execution across a complex marketing organization
  • Demonstrated experience managing campaign investments and using performance analysis to guide prioritization and resource allocation
  • Strong communication and stakeholder management skills to influence cross-functional partners and senior leaders
  • Ability to prioritize and deliver in a dynamic, fast-paced environment with changing priorities
  • Growth mindset and openness to fresh thinking and improvements in integrated campaigns

Skills

Required:Integrated campaign planningStrategic storytelling and executive communicationStakeholder management

Benefits

  • Benefits link available for specific regional details
Last updated Oct 8, 2026. Interested? Apply on the company site.

About Databricks

Leading Data and AI Platform for Enterprises

Databricks offers a unified platform for data, analytics and AI. Build better AI with a data-centric approach. Simplify ETL, data warehousing, governance and AI on the Data Intelligence Platform.

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