Director of Social Media, X
MrBeast· Vertical Platforms
-full-timePosted 2w ago
About the role
Director of Social Media, X at Beast Industries to own the brand’s presence on X (Twitter) and Threads end-to-end, reporting to Head of Social Content with dotted line to Chief Communications Officer; collaborate with video, editorial, and talent teams to grow one of the most-followed accounts and shape real-time brand voice.
Responsibilities
- Own the publishing calendar end to end: write, package, and ship daily posts, with purpose-built rollouts for every video premiere, product drop, and announcement.
- Watch every video, select the clips built to travel on the platform, and brief editors on cutdowns and captions.
- Adapt content for Threads and its distinct audience.
- Run real-time engagement: replies, community interaction, and jumping on the right trend moments same-day.
- Grow reach beyond our own accounts through the platform's wider creator and community ecosystem.
- Craft branded and partner content that performs like our organic content.
- Partner closely with on-camera talent, brand, and communications teams to keep publishing fast, on voice, and on brand.
- Coordinate with YouTube, TikTok, Instagram, and Shorts teams so major launches hit together while X keeps its own distinct voice.
- Monitor conversation and sentiment around the brand, amplifying positive momentum and flagging what needs attention.
- Track performance daily, test constantly, and translate platform data into weekly and monthly reporting that drives decisions.
Qualifications
- - 4 to 8 years running social media with X or Twitter as primary platform, and at least 2 years as the named owner of a large account (1M+ followers).
- - Experience in real-time coverage roles (sports league/team/broadcaster, major media/streaming brand, gaming/esports, top creator/entertainment company, or consumer brand known for X excellence).
- - Exceptional short-form copywriting in a distinctive voice with demonstrable posts and performance data.
- - Experience with live coverage under pressure and fast approval loops.
- - Clip-native: ability to cut short-form video or brief editors with precision.
- - Understanding of content spread on the platform, with relationships in creator/community pages preferred.
- - Ability to work with stakeholders to align brand, communications, and leadership at speed.
- - Fluency with platform analytics and testing; data-driven publishing decisions.
- - Native-level familiarity with internet culture and speed.
Benefits
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
Last updated Oct 10, 2026. Interested? Apply on the company site.
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