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Events Marketing Manager, EMEA

Customer.io· Marketing
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Hybrid (EMEA)$93k - $110k + equityFull-timePosted 2w ago

About the role

Role to own in-person events across EMEA, including live field events, hosted experiences, sponsored conferences, and monthly EMEA webinars. Collaborates with Demand Gen, Content, Design, Partnerships, and EMEA Sales to deliver region-specific, on-brand events and drive event-driven pipeline.

Responsibilities

  • Own and manage the EMEA in-person events calendar - field events, hosted experiences, sponsored conferences, and activations across the region
  • Partner with the Events Team and Demand Gen to define goals, audiences, formats, and success metrics specific to EMEA markets
  • Evaluate EMEA sponsorships, speaking slots, and event formats against goals
  • Work closely with cross-functional partners to ensure every event feels cohesive with global campaigns while staying relevant to EMEA audiences
  • Manage day-to-day logistics: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground support for EMEA events
  • Partner with Content, Brand, Product Marketing, and Sales to develop event assets and presentations
  • Oversee registration flows, pre-event communication, and attendee experience from first touch to follow-up
  • Step in wherever needed to keep events running smoothly, calmly, and on-brand
  • Run our monthly EMEA webinar end to end - topic and speaker selection, registration, promotion, and follow-up
  • Partner with Content and Product Marketing to adapt or build webinar content for EMEA audiences
  • Build and optimize registration pages, forms, and workflows for EMEA campaigns
  • Execute multi-channel promotional plans across email, social, and partner channels for EMEA audiences
  • Collaborate with Demand Gen, Marketing Ops & Sales to ensure EMEA lead capture, routing, and follow-up happen correctly and quickly
  • Manage attendee communication throughout the event lifecycle
  • Track EMEA event performance - pipeline, revenue, deal acceleration, and event engagement
  • Share insights and recommendations to improve ROI and attendee experience across the region
  • Maintain documentation, templates, and repeatable workflows for scalable EMEA events
  • Partner with ops to ensure clean attribution and accurate reporting across systems

Qualifications

  • Based in the UK or Ireland (London or Dublin ideal)
  • 4+ years in event marketing within B2B SaaS
  • Experience running in-person events across formats (field events, hosted experiences, conferences), ideally across multiple EMEA markets
  • Experience running webinars, and interest in both in-person events and ~one webinar per month
  • Strong project management skills across timelines, tasks, and teams (and time zones)
  • Experience collaborating with Sales and supporting event-driven follow-up
  • Comfortable with marketing automation tools (Customer.io, Marketo, etc.) and Salesforce
  • Familiarity with webinar platforms (Livestorm, Zoom, Sequel) and event management tools
  • Understanding of lead capture, UTMs, and event pipeline attribution
  • Ability to partner with Rev/Marketing Ops to troubleshoot data flows and ensure clean reporting
  • Comfortable with 15%+ travel

Skills

Required:Event planning & coordinationProject managementwebinar managementMarketing automation and CRM

Benefits

  • 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family
  • 16 weeks paid parental leave
  • Unlimited PTO
  • Stipends for remote work and wellness
  • Professional development budget
  • Equity grant (stock options) in addition to base salary
Last updated Oct 18, 2026. Interested? Apply on the company site.

About Customer.io

Customer.io Platform: Automation, Data, Content Creation

The customer engagement platform for personalized customer journeys across all channels, fueled by first-party data.

AutomationContent CreationCustomer JourneysCustomer engagementDataFirst-party dataPlatformbrex-fastest-growing-2025
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