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Copywriter, Product Marketing

Runway· Marketing & Creative
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Remote$130k - $200kFull-timePosted 2w ago

About the role

Copywriter focused on product marketing, responsible for performance-driven, product-close writing across landing pages, in-product experiences, emails, ads, feature launches, onboarding flows, and related assets. Works closely with product marketing, growth, design, and product teams to drive clarity, speed, and impact in how users discover, understand, and adopt Runway products.

Responsibilities

  • Write landing page copy, ad copy, and performance marketing assets that drive acquisition and conversion
  • Own in-product copy — onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs
  • Write lifecycle and product emails — launches, re-engagement, onboarding sequences, and feature adoption
  • Own the narrative for launch videos and short-form product films, writing scripts, sharpening others' drafts, and making sure every frame makes the product's value clear
  • Partner with product marketing on positioning, messaging frameworks, and go-to-market copy for new releases
  • Collaborate with design and product teams to shape the in-product writing experience
  • Write and iterate on A/B test variants across landing pages, emails, and ads
  • Translate complex, technical product capabilities into clear, compelling language for a range of audiences
  • Maintain consistency in product voice and terminology across all touchpoints

Qualifications

  • 4+ years of experience in product copywriting, growth marketing or a related writing role at a tech or SaaS company
  • A portfolio that shows range across performance marketing, product copy and in-product writing — not just brand campaigns
  • Strong instinct for conversion-oriented writing — clarity, action, and outcomes
  • Experience writing in-product copy (onboarding, feature education, UX microcopy) alongside marketing copy
  • Comfort working with data — ability to analyze test results, funnel metrics and engagement data to inform writing
  • Experience partnering with product, design, and growth teams in a fast-moving environment
  • Ability to context-switch across multiple launches and workstreams without losing quality
  • Experience in AI, creative tools, or developer-adjacent products is a strong plus

Skills

Required:Product copywritingPerformance marketing copywritingIn-product UX writingCollaboration with product design and growth
Nice to have:A/B testing

Benefits

  • Salary range $130K – $200K
  • Remote work flexibility (US) with offices in NYC, San Francisco, Seattle, London, Paris, Tel Aviv
Last updated Oct 25, 2026. Interested? Apply on the company site.
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