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Senior Creative Strategist

Snap Inc.· Sales
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Hybrid (Beijing)Full timePosted 1w ago

About the role

Senior Creative Strategist role in China focusing on leading high-stakes creative strategy projects for advertisers, with emphasis on Retail and export-focused campaigns, to drive revenue and international expansion for Chinese brands on Snapchat.

Responsibilities

  • Lead creative strategy for priority China advertisers, from business objective and audience insight through recommendation, presentation, and execution.
  • Serve as a creative strategy expert for Retail and export-focused advertisers, translating priorities into Snapchat solutions.
  • Develop creative ideas, strategies, initiatives, and presentation materials addressing client goals across retail, e-commerce, app-driven commerce, seasonal moments, and international expansion.
  • Partner with China Sales, account teams, and agencies to develop long-term creative strategies, partnership plans, pitches, account plans, and revenue opportunities.
  • Build trusted relationships with senior client and agency partners and influence them to think differently about Snapchat.
  • Translate retail and export business challenges into insight-led creative recommendations.
  • Use data, performance signals, audience insights, and creative intelligence to identify opportunities and improve outcomes.
  • Develop and present thought-leading advertising solutions supporting domestic growth and international expansion.
  • Provide clear creative direction and constructive feedback on concepts, design, storytelling, and execution.
  • Independently manage multiple projects and clients in a fast-moving environment.
  • Identify scalable client solutions and repeatable approaches applicable across advertisers, categories, and markets.
  • Collaborate with cross-functional partners to deliver market and vertical solutions.
  • Advance adoption of AI-enabled creative workflows and tools.
  • Mentor peers and interns to improve team capabilities.
  • Share market knowledge and best practices across China, APAC, and global teams.

Qualifications

  • Bachelor’s degree in English, marketing, communications, business management, or related field, or equivalent experience.
  • 7+ years of experience in creative strategy, marketing, advertising, brand, retail, e-commerce, or related field.
  • Fluency in Mandarin and English.

Skills

Required:Retail marketingExport/cross-border marketingPresentation and communication

Benefits

  • Paid parental leave
  • Comprehensive medical coverage
  • Emotional and mental health support programs
  • Compensation packages including long-term incentives
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Snap Inc.

We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

We believe the camera presents the greatest opportunity to improve the way people live and communicate.

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