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Associate Social Media Manager

Match Group· Marketing
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Hybrid (Los Angeles, CA)$97k - $110kfull-timePosted 1w ago

About the role

Hybrid, Los Angeles-based role supporting Tinder's social media content strategy, content creation, and community management across TikTok, Instagram, and emerging platforms.

Responsibilities

  • Build and manage day-to-day posting calendars
  • Create and optimize social-first content for TikTok, Instagram and emerging platforms, including hands-on graphic design and video editing
  • Support social campaign development, including research, briefs, and creative strategy
  • Move a post from a raw idea to a published asset — including copywriting, asset creation, approvals, and scheduling
  • Write engaging captions, Threads, and tweets
  • Schedule, tag, and publish posts for content optimization and reporting
  • Reply to comments and direct messages in the brand's voice
  • Monitor brand mentions and sentiment across platforms
  • Foster fan relationships and surface earned moments
  • Source and manage UGC opportunities across platforms
  • Escalate sensitive comments, DMs, or sentiment shifts according to team guidelines
  • Surface insights from comments, DMs, and cultural shifts
  • Help the broader team understand what's actually resonating (or not)
  • Pull analytics reports across platforms
  • Track engagement, reach, and follower growth
  • Apply insights to action — feed learnings back into the content daily
  • Spot internet culture shifts, viral trends and formats, emerging platforms, and competitor moves
  • Surface potential risks, controversies, and emerging narratives taking place on internet communities
  • Identify up-and-coming creators and talent for owned social campaigns

Qualifications

  • 2–4 years of hands-on social media marketing experience
  • Strong understanding of scheduling and listening software (i.e. Dash Social)
  • Ability to concept, shoot, design, edit, and publish thumb-stopping social content; video editing and graphic design experience required
  • Comfort behind or in-front-of the camera
  • Experience creating and executing content calendars
  • Deep understanding of social-first storytelling, internet culture, platform trends, and short-form video content. Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women
  • Internet, culture, and Gen-Z fluent - knows the biggest trends, tv shows, creators, and cultural moments before they go viral
  • Strong writer with a sense of humor. Experience writing engaging captions and comments; fluent in Gen Z, internet, entertainment, and pop culture across the different social platforms
  • Proficient in graphic design and video editing software like CapCut, Figma, Canva, and Adobe Creative Suite (Premiere, Photoshop)
  • Strong communication, organizational, and creative judgment skills, with a high-ownership, hands-on approach
  • Comfort partnering cross-functionally with Design, PR, and Paid Media teams
  • Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel
  • Able to prioritize and move fast when timelines shift or something breaks last-minute
  • Flexibility for occasional evenings, weekends, and local travel for events and shoots

Skills

Required:Social media marketingContent creation (video & graphic design)Copywriting & captioningAnalytics & reportingProject management & calendars

Benefits

  • Flexible Vacation, 10 Sick Days
  • Time off to volunteer and charitable donations matched up to $15,000 annually
  • Comprehensive health, vision, and dental coverage
  • 100% 401(k) employer match up to 10%
  • Employee Stock Purchase Plan (ESPP)
  • 100% paid parental leave (including for non-birthing parents) and family forming benefits
  • Mentorship through MentorMatch program
  • access to 6,000+ online courses through Udemy
  • annual $3,000 professional development stipend
  • Mental health support via Modern Health
  • paid concierge medical membership
  • pet insurance
  • fitness membership subsidy
  • commuter subsidy
  • Free Tinder Gold subscription
Last updated Oct 21, 2026. Interested? Apply on the company site.

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Modern Dating & Matchmaking for Genuine Connections

Match Group | Modern Dating & Matchmaking for Genuine Connections

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