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Influencer Coordinator

Match Group· Marketing
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Hybrid (Los Angeles, CA)$80k - $95kFull-timePosted 1w ago

About the role

Hybrid full-time role in Los Angeles supporting Tinder’s Influencer Marketing Manager to develop creator and talent strategies, manage campaigns from concept to post-mortem, coordinate talent, events, gifting, and track performance to inform future partnerships.

Responsibilities

  • Shape campaign strategy, briefs, and campaign execution
  • Brainstorm creative concepts and campaign angles alongside the Influencer Marketing Manager
  • Help write and refine creator briefs: clear deliverables, key messaging, brand guidelines, and creative direction
  • Research cultural trends, platform formats, and competitor activity to inform brief strategy
  • Maintain a real-time campaign tracker with links, publish dates, and talent status as content launches
  • Provide general administrative assistance to ensure campaign workflows remain on track
  • Source & vet talent: Identify and shortlist creators aligned to campaign goals, target audience, and brand fit
  • Pull and analyze audience metrics to inform talent selection
  • Build and maintain long-term relationships with creators, talent managers, and agencies
  • Maintain an organized database of vetted creators and past partnership history
  • Flag brand safety or reputational risks when vetting creators
  • Spot and pitch reactive or trend-based creator moments as they pop up
  • Support creator communications & operations: Track day-to-day comms with creators, talent managers, and agents
  • Track deliverables, timelines, and approvals across multiple campaigns simultaneously
  • Coordinate contracts and payments with Legal and Finance
  • Collect and track content usage rights and paid-amplification authorizations (e.g., Spark Ads codes) for creator posts
  • Confirm creator content includes proper FTC and platform disclosure before it goes live or is promoted
  • Facilitate the contracting lifecycle and manage end-to-end campaign logistics—handling vendor onboarding, invoicing, and accounting documentation
  • Plan & execute events and gifting: Plan and host influencer events end-to-end — guest lists, vendor coordination, day-of execution
  • Concept and execute gifting campaigns, from sourcing to shipping logistics
  • Track and report on event and gifting ROI — placements earned, sentiment, reach
  • Track performance & inform post-mortems: Pull post-campaign and day-to-day performance metrics — reach, engagement, sentiment, and conversion where applicable
  • Compile campaign recaps and post-mortems with clear takeaways
  • Feed performance insights back into future talent selection and brief development
  • Extract and organize performance metrics from active campaigns into our internal tracking systems
  • Partner with the social content lead for organic content development: Identify creators, influencers, and talent suited for Tinder's owned social pages — driving organic reach and growth
  • Coordinate creator and talent participation in owned content (i.e. episodic content)

Qualifications

  • 1–2 years of experience in influencer marketing, talent partnerships, or social media coordination
  • Experience writing or supporting creative/campaign briefs
  • Comfort pulling and interpreting audience and performance metrics (engagement rate, reach, demographics)
  • Strong organizational skills — able to manage multiple creator relationships and timelines at once without dropping details
  • Excellent written and verbal communication for talent-facing conversations
  • Familiarity with FTC disclosure guidelines and platform paid-partnership tools
  • Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel
  • A pulse on culture, creators, and what makes a partnership feel authentic rather than transactional
  • Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women
  • Able to prioritize and move fast when timelines shift or something breaks last-minute
  • Flexibility for occasional evenings, weekends, and local travel for events and shoots

Skills

Required:Influencer marketingCreative/campaign briefsMetrics interpretationOrganization & project management

Benefits

  • Flexible Vacation, 10 Sick Days
  • Time off to volunteer and charitable donations matched up to $15,000 annually
  • Comprehensive health, vision, and dental coverage
  • 100% 401(k) employer match up to 10%
  • Employee Stock Purchase Plan (ESPP)
  • 100% paid parental leave (including for non-birthing parents) and family forming benefits
  • Mentorship through MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 development stipend
  • Mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
  • Free Tinder Gold subscription
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Match Group

Modern Dating & Matchmaking for Genuine Connections

Match Group | Modern Dating & Matchmaking for Genuine Connections

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