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Head of Korea

Speak· Marketing
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Hybrid (Seoul)Full-timePosted 1w ago

About the role

Head of Korea to own and lead the B2C marketing engine for Speak's Korea market, spanning brand, growth, partnerships, and creative, with full P&L responsibility, cross-functional collaboration, and a path to global impact.

Responsibilities

  • Own Speak Korea's B2C marketing strategy end to end, setting the direction on audience, messaging, and channel mix.
  • Grow B2C ARR against the market plan while meeting blended LTV/CAC goals, owning the full funnel across app and web.
  • Hold and extend our #1 position in the Education category, targeting above 50% top-of-mind awareness in our core segment and building the mid-funnel through consideration and branded search.
  • Build, coach, and retain a top-tier talent across Brand, Growth, Partnerships, B2B, and Marketing Design.
  • Partner with Product to prove new acquisition and monetization levers, including freemium variants, family and bundle offers, and new activation paths.
  • Create B2C & B2B synergy around demand generation and market fit to strengthen Speak’s position as both a consumer & an enterprise product, working with regional & HQ B2B leaders and teams.
  • Act as the bridge to SF headquarters, translating Korea insights into global playbooks and bringing global learnings back to the local market, including all the cultural nuances.

Qualifications

  • 12+ years in integrated marketing function facing Korea market, ideally in consumer tech or high-growth startups.
  • Proven full-funnel marketing leadership, spanning acquisition through retention.
  • Balance between brand and performance management, assessing values of marketing actions by both qualitative & quantitative measures.
  • Strong analytical and experimentation rigor, comfortable with LTV/CAC modeling and channel economics, and able to distinguish genuine result from noise.
  • Demonstrated experience building, coaching, and managing marketers & designers of various levels and specialties.
  • Comfort with ambiguity and a bias toward execution.
  • Native fluency in Korean, in both the language and the market/culture.
  • Business fluency in English; communicating with the global team at Speak on a daily level should not be a blocker to get things done.
  • Ability to travel as needed, most often to San Francisco HQ.

Skills

Required:Marketing leadership
Last updated Oct 14, 2026. Interested? Apply on the company site.
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