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B2B Growth Marketer

Speak· B2B
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Hybrid (Seoul)Full-timePosted 4d ago

About the role

Growth-focused B2B marketer responsible for end-to-end demand generation, MQL/SQL, and pipeline growth across markets, starting with Korea and expanding to APAC, LATAM, US, and EMEA.

Responsibilities

  • Own qualified pipeline from paid digital channels: grow MQLs, SQLs, and pipeline quarter over quarter against market- and channel-level targets set with Sales and the B2B Marketing Lead, also based in Korea.
  • Plan, launch, and optimize campaigns across LinkedIn, Google, Meta, Naver, and other relevant channels, shifting budget based on lead quality, conversion, pipeline, and payback.
  • Build a predictable Korea demand-generation playbook, then document what works and extend it to other markets (Japan, Taiwan, greater APAC, LATAM, US, and EMEA).
  • Build full-funnel visibility from source to pipeline by campaign, content, market, stage, and channel, and keep the data trustworthy through attribution and QA.
  • Drive an experimentation roadmap across audiences, accounts, and persona targeting to lower CPL and improve downstream conversion.
  • Partner with Content, Design, Sales, Customer Success, and Product to turn case studies, webinars, research, whitepapers, and customer stories into high-performing paid and nurture programs.

Qualifications

  • 4-7 years building and optimizing paid B2B demand-generation programs in a sales-led funnel, with direct accountability for qualified pipeline rather than traffic alone.
  • Hands-on execution in LinkedIn Campaign Manager, Google Ads, Meta Ads, and other relevant local platforms with strong search and retargeting fundamentals.
  • Experience configuring and QA'ing forms, UTMs, pixels, tags, marketing-automation workflows, and campaign reporting (using CRM tools like HubSpot or Salesforce).
  • Analytical rigor to diagnose channel performance, design valid tests, separate real signal from attribution noise, and make budget calls based on downstream conversion.
  • Experience launching localized programs across multiple markets, balancing central standards with local language and cultural norms.
  • Comfortable being the hands-on operator: you build missing processes and own outcomes end to end.
  • Fluency in Korean and business-level English; communicating with the global team at Speak on a daily level, especially in written form, should not be a blocker.

Skills

Required:Paid media managementCampaign setup and QAAnalytics and attributionLocalization / multi-market campaignsSales alignments / CRM (HubSpot or Salesforce)
Last updated Oct 21, 2026. Interested? Apply on the company site.
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