Head of Growth Marketing, PLG
Hybrid (San Francisco)$206k - $256kFull-timePosted 1w ago
About the role
Head of Growth Marketing, PLG responsible for owning and scaling the self-serve (PLG) growth motion from acquisition to activation and conversion, managing paid channels and a team, and driving metrics-driven growth for CodeRabbit’s self-serve funnel.
Responsibilities
- Own the full self-serve / PLG growth motion — from acquisition strategy to channel execution to funnel optimization.
- Manage all paid acquisition channels: search, display, social, sponsorships, and emerging channels — with clear targets for volume, efficiency, and CAC.
- Build and optimize direct-to-developer and direct-to-consumer acquisition programs that drive signups, activation, and conversion.
- Lead and develop a team of media planners and creatives, setting a high bar for quality and performance.
- Define the metrics that matter — CAC, LTV, ROAS, activation rates — and use them to make better investment decisions.
- Partner with Product and Engineering on growth experiments, onboarding improvements, and conversion opportunities.
- Identify and test new acquisition channels before they become obvious.
- Translate channel performance into clear business outcomes for senior leadership.
Qualifications
- 8+ years in growth marketing or paid acquisition leadership, including ownership of a company-level self-serve or PLG growth number.
- Deep experience running direct-to-consumer and/or direct-to-developer acquisition programs at scale.
- Proven track record managing all paid channels — search, display, social, sponsorships — with measurable results.
- Experience leading a team of media planners and creatives.
- Strong analytical mindset — you optimize with data, not instinct, and you can prove it.
- Ability to balance volume and efficiency simultaneously — you know when to scale and when to cut.
- Experience in a high-growth startup or scale-up where you've had to build while running.
Skills
Required:Growth marketing leadershipPaid acquisition managementTeam leadershipAnalytics and data-driven optimizationChannel strategy and optimizationGrowth experimentation
Last updated Oct 14, 2026. Interested? Apply on the company site.
About CodeRabbit
AI Code Reviews | CodeRabbit | Try for Free
The most advanced AI code reviews that catches 95%+ bugs. Free your devs to ship code faster.
AI Code ReviewsGitHubGitLabbrex-fastest-growing-2025codegit
More open roles at CodeRabbit
- Pooled Customer Success Manager5d agoSF | Boston · Customer Success
- Director, Enterprise Customer Success Management5d agoHybrid (San Francisco) · Customer Success
- Global Benefit Operations Manager5d agoSan Francisco · G&A
- Manager, Sales Compensation5d agoHybrid (San Francisco) · Finance
- Sr. Data Analyst (San Francisco)1w agoHybrid (San Francisco) · Revenue Operations