Email & SMS Specialist
Hybrid (Remote, Canada)Full-timePosted 1w ago
About the role
Sur La Table is seeking an Email & SMS Specialist to own end-to-end lifecycle of email and SMS campaigns, from calendaring and creative build through testing, deployment, and performance analysis, with a focus on audience segmentation, campaign optimization, and AI-driven workflow improvements.
Responsibilities
- Lead the email and SMS campaign creation process from start to finish — template creation, image slicing, creative placement, audience selection, QA, and deployment.
- Partner with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of email and SMS sends.
- Build and maintain the monthly email and SMS calendar, aligning promotions and content to drive engagement.
- Manage the daily quality assurance process with stakeholders across partnerships, branding, and creative to ensure on-time delivery and accuracy.
- Monitor, analyze, and report on key metrics (open rates, click-through rates, conversions) and identify trends to optimize performance.
- Design and execute A/B tests on subject lines, copy, send times, and creative to improve engagement.
- Lead adoption of AI tools across the campaign workflow — drafting copy, segmentation, QA, and reporting — and pilot new tools that help the team scale during high-volume periods while preserving Sur La Table's voice.
- Partner with the Analytics/CRM team to deepen audience segmentation expertise and integrate customer insights into campaign strategies.
- Ensure compliance with CAN-SPAM, CASL, GDPR, and other applicable email marketing regulations.
- Stay current on email and SMS marketing trends, tools, and best practices, and drive process improvements across teams.
Qualifications
- Bachelor's degree or equivalent.
- 1–3 years of hands-on email marketing experience.
- Proven experience using generative AI tools or AI features within email/SMS platforms to improve productivity and results.
- Strong analytical mindset with the ability to translate campaign data into actionable recommendations.
- Familiarity with email marketing regulations (CAN-SPAM, CASL, GDPR).
- Excellent attention to detail and ability to manage multiple campaigns simultaneously.
- Curiosity and willingness to experiment, paired with sound judgment about where human review and brand voice matter most.
Skills
Required:Bachelor's degree or equivalentEmail marketingSMS marketingAI tools in marketingAnalyticsCAN-SPAM/CASL/GDPR
Benefits
- Paid time off policies
- RRSP match
- medical, dental, and vision coverage
- a variety of supplemental benefit options
- employee discounts across our portfolio of brands
Last updated Oct 21, 2026. Interested? Apply on the company site.
About CSC Generation
AI Native Retail Future: Commerce AGI
CSC Generation is the AI-native retail holding company. We modernize iconic brands with data, automation and our Genesis platform to build the future of Commerce AGI.
retailautomationAIdataplatformsmergers and acquisitions
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