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Email & SMS Specialist

CSC Generation· Marketing
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RemoteFull-timePosted 1w ago

About the role

Role owning end-to-end lifecycle of email and SMS campaigns, including calendaring, creative build, testing, deployment, and performance analysis. Focus on audience segmentation, campaign optimization, and AI-driven workflow improvements within a lean team.

Responsibilities

  • Lead the email and SMS campaign creation process from start to finish — template creation, image slicing, creative placement, audience selection, QA, and deployment.
  • Partner with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of email and SMS sends.
  • Build and maintain the monthly email and SMS calendar, aligning promotions and content to drive engagement.
  • Manage the daily quality assurance process with stakeholders across partnerships, branding, and creative to ensure on-time delivery and accuracy.
  • Monitor, analyze, and report on key metrics (open rates, click-through rates, conversions) and identify trends to optimize performance.
  • Design and execute A/B tests on subject lines, copy, send times, and creative to improve engagement.
  • Lead adoption of AI tools across the campaign workflow — drafting copy, segmentation, QA, and reporting — and pilot new tools that help the team scale during high-volume periods while preserving Sur La Table's voice.
  • Partner with the Analytics/CRM team to deepen audience segmentation expertise and integrate customer insights into campaign strategies.
  • Ensure compliance with CAN-SPAM, CASL, GDPR, and other applicable email marketing regulations.
  • Stay current on email and SMS marketing trends, tools, and best practices, and drive process improvements across teams.

Qualifications

  • Bachelor's degree or equivalent.
  • 1–3 years of hands-on email marketing experience.
  • Proven experience using generative AI tools or AI features within email/SMS platforms to improve productivity and results.
  • Strong analytical mindset with the ability to translate campaign data into actionable recommendations.
  • Familiarity with email marketing regulations (CAN-SPAM, CASL, GDPR).
  • Excellent attention to detail and ability to manage multiple campaigns simultaneously.
  • Curiosity and willingness to experiment, paired with sound judgment about where human review and brand voice matter most.

Skills

Required:Email marketingAI tools in marketingAnalytics / data-driven optimization
Nice to have:HTML/CSS for email

Benefits

  • Paid time off policies
  • 401(k) match
  • medical/dental/vision and a variety of supplemental policies
  • employee discounts across our portfolio of brands
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About CSC Generation

AI Native Retail Future: Commerce AGI

CSC Generation is the AI-native retail holding company. We modernize iconic brands with data, automation and our Genesis platform to build the future of Commerce AGI.

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