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Manager, TikTok Shop Affiliate, Naturium

e.l.f. Beauty· e.l.f. Brands – Connected Commerce
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Hybrid (New York, NY; Los Angeles, CA)$80k - $110k + bonusFull-timePosted 1w ago

About the role

TikTok Shop Affiliate Manager for Naturium, focusing on building and scaling a VIP affiliate network, expanding beyond TikTok Shop, and aligning affiliate strategy with the broader creator ecosystem. Hybrid, New York, NY or Los Angeles, CA.

Responsibilities

  • Build and scale Naturium's TikTok Shop affiliate network from outreach through activation, retention, and re-engagement.
  • Concentrate on L3+ creators, top-tier and VIP affiliates; build direct, personal relationships with priority talent.
  • Develop a differentiated VIP experience for top performers: exclusive product access, early launch visibility, education, incentives, experiences, and community moments.
  • Build clear pathways that move affiliates from recruitment to activation to growth, with measurable tiers and progress tracking.
  • Recognize emerging affiliate talent early and nurture their growth regardless of seller level.
  • Foster the creator community through in-person events, webinars, and active daily communications via Lark, Discord, and the TikTok Shop Affiliate Center.
  • Plan and run affiliate campaigns and contests with defined KPIs to activate and grow the community.
  • Brief Creators & Activate Content; develop personalized, data-driven creator briefs in consultation with Brand Marketing and Community team.
  • Break down top-performing affiliate content to identify drivers of sales and turn insights into high-converting briefs.
  • Apply TikTok Shop's ACE framework to shape Naturium's affiliate, content, and commerce approach.
  • Forecast affiliate-driven GMV and pace against monthly and quarterly targets.
  • Manage sampling, outreach, commission, and incentive budgets against ROI targets.
  • Build a content flywheel that extends VIP affiliate content beyond TikTok Shop to UGC and paid partnerships.
  • Identify top-performing creators whose content can scale into paid media, connecting creator performance to broader ad results.
  • Partner with the media team to ensure creator content flows into paid social, boosting, and full-funnel activation.
  • Identify and test new affiliate and social commerce platforms to diversify revenue and reduce platform risk.
  • Explore opportunities such as Amazon creators and emerging platforms for early-mover advantage.
  • Adopt a test-and-learn mindset to scale what works and sunset what doesn’t.
  • Own day-to-day fluency in TikTok Shop Seller Center and Affiliate Center.
  • Manage product seeding to VIP creators (ordering, shipment tracking, personalized sends).
  • Collaborate with Naturium Community and Creator team to align affiliate strategy with broader creator ecosystem; partner with Operations, Media, Supply Chain, Brand Marketing, Influencer, CRM, Loyalty, Events, and external agencies.
  • Serve as primary contact for TikTok Shop agency and platform partners.
  • Deliver weekly, monthly, and quarterly reporting with actionable recommendations for senior leadership.

Qualifications

  • 4+ years in affiliate, influencer, creator, partnerships, or social-commerce roles with hands-on TikTok Shop experience.
  • Strong preference for an active TikTok content creator with affiliate status; mindset of a creator.
  • Proven ability to build relationships that convert to revenue.
  • Entrepreneurial, self-directed, capable of building programs without a playbook.
  • Fluency in TikTok platform; active in spaces where creators reside (Lark, Discord, TikTok Shop Affiliate Center).
  • Familiarity with TikTok Shop Seller Center and Affiliate Center; knowledge of creator management platforms (Euka, Cruva, Unbox, Reacher).
  • Comfort with numbers; ability to read GMV/commission dashboards and make data-driven decisions.
  • Interest or experience expanding affiliate strategy across platforms beyond TikTok Shop (e.g., Amazon).
  • Strong communication skills with ability to influence senior leadership.
  • Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).

Skills

Required:Affiliate marketing and channel strategyRelationship managementData-driven decision makingContent strategy and briefsTikTok Shop Seller Center & Affiliate CenterCommunication and storytelling
Nice to have:Platform diversification

Benefits

  • medical, dental, and vision insurance
  • retirement savings plan
  • gender neutral parental leave
  • unlimited paid time off
  • annual company-based performance bonus and equity (part of total compensation)
  • hybrid 3 days in office, 2 days remote
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About e.l.f. Beauty

A Different Kind of Beauty Company

e.l.f. Beauty is a bold disruptor with a kind heart. We stand with every eye, lip, face, paw and fin. We’re making the best of beauty accessible to everyone.

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