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Head of Social - Square

Block· 20220 S&M - Marketing - Square Social
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Hybrid (Bay Area, CA)$152.7k - $245.4kfull-timePosted 1w ago

About the role

Head of Social for Square responsible for strategy, audience, content calendar, community, and performance of organic and owned social channels. Individual contributor role coordinating with Brand Lead, creative counterpart, partnerships, paid teams, and cross-functional partners to advance brand perception and ensure integrated social activity.

Responsibilities

  • Set the social strategy for Square. Define what social is for, what it does that other channels cannot, and what it is deliberately not for. Connect that strategy to Square’s positioning in partnership with the Brand Lead.
  • Define the audience and measures of success. Identify who Square is talking to on social, what they care about, and where they spend time. Make that understanding the foundation of the strategy, and establish the channel’s key success metric and the rationale behind it.
  • Build and own the social content calendar. Plan for major brand campaigns and moments alongside a consistent, always-on content program, showing how both support Square’s brand perception goals.
  • Bring cross-team activity into social with intent. Work with partnerships, the Brand Lead, and other teams to identify what belongs on social and how it should show up. Be the primary point of contact for requests and make decisions about channel fit.
  • Partner with paid social and media teams. Ensure organic and paid activity reinforce each other as part of a connected approach.
  • Shape the role of creators and influencers. Identify where they can credibly support Square’s social strategy, audience, and campaign goals. Partner with Partnerships, Brand, Demand Generation, Legal, and agencies on recommendations, vetting, briefing, disclosure guidance, and performance readouts.
  • Take content from idea to publication. Work with your creative counterpart to develop and publish content, balancing strategic intent, quality, and the pace social demands.
  • Own community management. Define how Square shows up in replies, comments, and direct messages, and maintain a consistent brand voice in partnership with creative.
  • Turn social listening into action. Monitor conversations about the brand, campaigns, product launches, category, competitors, and emerging issues. Translate those signals into clear readouts, recommendations, and escalation notes for partner teams.
  • Apply judgment to trends and timely opportunities. Know what is moving on social, assess its relevance to Square’s positioning, and move quickly on opportunities that fit while passing on those that do not.
  • Support Communications-led crisis and issues management. Monitor inbound activity and sentiment shifts, recommend channel responses, route urgent issues, and help protect owned channels through Sprinklr workflows or moderation guidance.
  • Be accountable for channel performance. Track progress against the agreed success metric and Square’s brand perception goals, alongside content consistency and quality, campaign integration, community health, and the effectiveness of cross-team partnerships.

Qualifications

  • 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience.
  • Exceptional communication skills: you make strategy clear and concise, and write confidently in a brand’s voice.
  • Deep understanding of your audience, including the references, formats, and conversations that matter to them.
  • Strong judgment about trends and their relevance to brand positioning, with the ability to distinguish a meaningful opportunity from something the brand should pass on.
  • The ability to move quickly, make sound decisions, and publish work without unnecessary process.
  • Strength in both strategy and execution: you can develop the channel strategy and publish the post.
  • Strong partnership skills and experience working with brand leads, creative partners, partnerships, and paid teams without direct reporting authority.
  • A track record of building and running organic, owned social channels, with clear examples of what you grew and why it worked.

Skills

Required:Social strategyContent calendar managementCommunity managementCross-functional leadership (without direct reporting)Social listening & crisis management

Benefits

  • Remote work
  • medical insurance
  • flexible time off
  • retirement savings plans
  • modern family planning
  • Other benefits at Block (check Block’s employee benefits)
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About Block

Block builds technology to increase access to the global economy.

Made up of Square, Cash App, Afterpay, TIDAL, Bitkey, and Proto, Block, Inc. builds technology to increase access to the global economy.

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