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Field Marketing Specialist

Plasmidsaurus· Marketing
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Hybrid (San Francisco)$100k - $130k + equityFull-timePosted 1w ago

About the role

Field marketing role focused on in-person presence, tradeshow and conference execution, field events, North American roadshow program, and brand experience for Plasmidsaurus.

Responsibilities

  • Plan and execute our tradeshow calendar of major scientific conferences and society meetings (e.g., ASHG, AACR, PAG, ASM).
  • Design and build booths from layout to on-site setup.
  • Own booth logistics, shipping, signage, staffing schedules, and lead capture across various formats.
  • Brief and direct booth teams on messaging, demos, and goals.
  • Coordinate show organizers, general contractors, AV, and catering on time and budget.
  • Serve as event project manager across Marketing, Sales, Product, R&D, and leadership.
  • Take conferences on your own when calendar overlaps.
  • Develop, plan, and execute field marketing programs: sales account-based events, roadshows, regional user meetings.
  • Design and build a North American roadshow program from scratch.
  • Coordinate logistics from venue sourcing through teardown.
  • Align events with Sales priorities and pipeline goals; own lead handoff and follow-up.
  • Build multi-channel outreach and promotional plans for each event.
  • Collaborate with social media on event content and attendee sharing.
  • Own budgets, vendor and venue coordination, contracts, timelines, and shipping.
  • Track leads, cost per lead, and attendee feedback to improve future events.
  • Build and maintain field marketing calendar and budget tracker; flag risks early.
  • Collaborate with Brand and Design to ensure booths and collateral reflect brand and voice.
  • Travel to events including evenings and weekends for setup, staffing, and teardown.

Qualifications

  • 3–5 years in field marketing, event marketing, or trade show and conference coordination.
  • Startup or scale-up experience strongly preferred; life science, genomics, or biotech background a plus.
  • Conference booth experience end to end preferred; retail pop-ups or brand activations also count.
  • Experience with field programs beyond the show floor (roadshows, user meetings, regional sales events) a plus.
  • End-to-end event logistics: shipping, show-site services, general contractors, AV, catering, and venue sourcing.
  • Budget tracking and vendor management, including contracts.
  • Lead capture, scoring, and handoff with Sales using Salesforce and HubSpot; Popl and Luma a plus.
  • Run-of-show, staffing schedules, and booth-team briefings.
  • Proficiency in Google Workspace.
  • Comfortable with hands-on booth builds with no install crew, including lifting 15+ lb boxes.
  • Experience working with large teams and senior leadership.

Skills

Required:Field marketing strategy and executionTradeshow and conference coordinationBudget managementLead capture and handoff

Benefits

  • Compensation: $100K – $130K with equity.
  • Hybrid work model (San Francisco area)
  • Opportunity to lead major conferences and pilot a North American roadshow program.
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Plasmidsaurus

Sequence Everything

Sequence everything.

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