← All roles

Senior Product Manager, Sales, Marketing & Business Solutions

Natera· Engineering UX Product
Apply on company site
Hybrid (Remote USA)$140.6k - $175.7kFull-timePosted 1w ago

About the role

Senior Product Manager responsible for the roadmap, KPIs, and strategy for Sales, Marketing & Business Solutions platforms (primarily Salesforce-based) with scope to include marketing automation and other commercial tools. Partners with engineering and cross-functional stakeholders to transform business needs into prioritized initiatives with measurable outcomes, guiding build vs. buy vs. configure decisions.

Responsibilities

  • Own the strategy, roadmap, and backlog for Sales and Marketing platforms, with Salesforce as the system of record and primary user-facing interaction mode for commercial workflows
  • Partner with Sales & Marketing to turn business needs into clear requirements (PRDs, user stories, user flows) and prioritize them by value, effort, and platform impact
  • Manage the integration points between CRM and marketing automation, including lead lifecycle, scoring, routing, and attribution
  • Lead quarterly and annual planning (intake, prioritization, and governance processes) with technical and cross-functional stakeholders so every initiative is visible, sequenced, and tied to an outcome
  • Work with engineering and architecture on data model, integration, and build vs. buy vs. configure decisions
  • Plan releases and manage dependencies across platforms, making sure changes are tested, communicated, and adopted
  • Define and track KPIs such as adoption, data quality, funnel efficiency, and delivery predictability, and use them to guide investment
  • Evaluate new tools and capabilities, including AI-enabled features, and recommend where to consolidate or retire overlapping systems
  • Communicate status, risks, and tradeoffs clearly to stakeholders, including senior leadership

Qualifications

  • Experience partnering directly with Sales & Marketing stakeholders to turn business goals into product roadmaps, features, and defined impact
  • A track record of delivering enterprise Sales or Marketing technology (CRM, sales engagement, CPQ, lead routing, analytics) with quantifiable results
  • Hands-on Salesforce product experience (required). You have owned or managed product delivery on the Salesforce platform, for example Sales Cloud, Service Cloud, Experience Cloud, or Health Cloud
  • Experience with marketing automation and campaign platforms such as Eloqua, Marketo, Account Engagement, or HubSpot; Eloqua experience is a plus
  • Experience working alongside Salesforce engineers, admins, and architects; ability to weigh integration approaches and decide when configuration suffices vs. custom development
  • Experience bringing order to a loosely governed portfolio, including intake, prioritization, roadmap management, and stakeholder alignment
  • Comfort with ambiguity and complexity, ability to think strategically and dive into details when needed
  • Strong communication and relationship-building skills; strong analytical skills with data-driven decision making
  • Bachelor's degree in computer science, engineering, business, or related field, plus 5+ years of experience in software development, digital product management, or commercial and CRM systems

Skills

Required:Salesforce product managementCRM and marketing automation integrationStakeholder management and communication

Benefits

  • Competitive Benefits - medical, dental, vision, life and disability plans for eligible employees and dependents
  • Free testing for employees and immediate families, fertility care benefits
  • Pregnancy and baby bonding leave, 401k benefits, commuter benefits, generous employee referral program
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Natera

A global leader in cfDNA testing

Dedicated to oncology, women’s health, and organ health. Natera’s cell-free DNA tests help protect health and inform more personalized decisions about care.

oncologywomen's healthorgan healthcell-free DNA
Company profileWebsite

More open roles at Natera