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Lead Product Marketing Manager - Verticals

Ramp· Marketing
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Hybrid (New York, NY (HQ)), Hybrid (San Francisco, CA)Full-timePosted 1w ago

About the role

Lead Product Marketing Manager, Verticals at Ramp focused on building the vertical GTM operating model for Construction / A&E and Nonprofits / Public Sector. Owns market strategy, product alignment, and cross-product narratives to drive growth across priority industries.

Responsibilities

  • Set the vertical portfolio strategy. Build the business cases, opportunity sizing, segmentation, and priority order that determine where Ramp invests and where it does not.
  • Own the vertical business number. Define the scorecard for each priority vertical: pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof.
  • Become the market expert. Understand the financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscape of each priority industry.
  • Influence the product roadmap. Translate market evidence into clear product requirements and help Product distinguish table stakes from differentiators.
  • Build industry-specific, cross-product narratives. Package Ramp's cards, expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation around the jobs each vertical needs to get done.
  • Own GTM strategy end to end. Define the ICP, audience, positioning, claims, proof, channel strategy, launch plan, sales motion, and adoption plan for each priority vertical.
  • Lead market-facing programs. Represent Ramp in the industry through webinars, customer sessions, partner moments, field events, advisory groups, and executive conversations.
  • Make Sales better at winning. Build workflow-based pitch narratives, sales plays, proof, competitive guidance, and demos that help sellers lead with the customer's industry problem.
  • Run the operating cadence. Bring Product, Growth, Sales, Marketing, Partnerships, and Finance into one readout: what is moving, what is stuck, what we learned, and what changes next.
  • Build the customer and partner feedback loop. Develop trusted relationships with finance leaders, operators, ERP and implementation partners, associations, and sellers closest to the market.
  • Create the verticalization playbook. Build a repeatable method for taking a vertical from market signal to product requirements, GTM package, measurable growth motion, and scaled investment.

Qualifications

  • 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, including significant ownership of product or industry outcomes.
  • Demonstrated experience building GTM strategy for a specific industry or workflow-heavy market. You should arrive with a strong point of view on verticalization.
  • Deep familiarity with at least one of the following: Construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations.
  • A record of influencing product strategy using customer, competitive, market, and funnel evidence.
  • Experience owning integrated B2B campaigns from audience definition and brief through execution, measurement, and iteration.
  • Strong data literacy. You can interpret pipeline, conversion, win rate, attach, adoption, and channel performance and turn the findings into a decision.
  • Exceptional written and verbal communication. You can produce a business case for executives, a product narrative for the market, and a sales play that works in a customer meeting.
  • Proven ability to lead senior partners across Product, Growth, Sales, Partnerships, Communications, and Marketing without relying on formal authority.
  • High agency and comfort with ambiguity. You build the first version, test it with customers, and improve it quickly.
  • Fluency with AI tools as part of your everyday research, analysis, writing, and operating workflows.

Skills

Required:Vertical GTM strategyProduct roadmap influenceIntegrated B2B campaign ownershipData literacyCommunicationCross-functional leadershipAI tools fluency

Benefits

  • Flexible PTO
  • Centralized home-office equipment ordering
  • Health and wellness stipend
  • Budget for intra-office travel
  • Weekly coffee stipend
  • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
  • One Medical annual membership
  • 401(k), including employer match on contributions made while employed by Ramp
  • Fertility HRA (up to $10,000 per year)
  • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
  • Pet insurance
  • In-office perks: lunch, snacks, drinks, and more
  • Relocation expense coverage to NYC or SF (if needed)
  • Group medical, dental, and vision coverage through Sun Life (Canada)
  • Life, AD&D, and disability coverage (Canada)
  • Fertility drug coverage (Canada, up to $4,000 lifetime)
  • Group Retirement Plan with employer match (Canada)
  • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay (Canada)
  • Employee Assistance Program and virtual care through Lumino Health (Canada)
  • Private medical insurance through Freedom Elite (UK)
  • Virtual GP and at-home care via eMed x Livi (UK)
  • Workplace pension through Penfold, with salary sacrifice option (UK)
  • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay (UK)
Last updated Oct 22, 2026. Interested? Apply on the company site.
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