← All roles

Principal Brand Content & AI Search Visibility

Databricks· Marketing
Apply on company site
San Francisco, CA$223.1k - $306.8kFull-timePosted 1w ago

About the role

Content lead at the intersection of brand storytelling and AI-era discoverability. Responsible for creating, structuring, distributing, and measuring high-quality brand content to win visibility across AI answer engines, guiding agents, editors, and internal teams to produce on-brand, accurate content with strong editorial judgment.

Responsibilities

  • Own the creation of high-quality and high-volume brand content, ensuring that content is structured, distributed, and measured to win visibility across AI answer engines.
  • Produce and edit compelling content and employ optimization strategies to ensure LLMs discover, parse, and cite it.
  • Identify content gaps by analyzing where the brand is showing up in LLM answers and map gaps against business objectives, audiences, and product priorities.
  • Orchestrate a mix of AI agents, technical writers, and internal teams to close content gaps.
  • Oversee a system of AI agents that create, optimize, and evaluate content; apply editorial expertise to prompt design and agent engineering.
  • Build and maintain brand context, target prompts, and writing guidelines for agents and SMEs to create on-brand, accurate content.
  • Serve as the final editorial checkpoint on all content and provide revision notes to lift drafts to brand standards.
  • Track GEO performance alongside traditional metrics and report on it regularly.
  • Enable marketers across the organization on GEO prompts, AI writing agents, brand context, and best practices for quality writing.

Qualifications

  • 10+ years in content strategy, brand content, or editorial leadership with experience managing internal and external contributors.
  • Strong editorial judgment with ability to elevate drafts across formats to a consistent brand standard.
  • Working knowledge of SEO fundamentals plus hands-on GEO/AEO experience.
  • Experience managing agencies and/or freelance contractors; comfortable building and optimizing AI content tools/agents as part of production workflows.
  • Familiarity with GEO/AI-visibility tools such as Profound, Conductor, AirOps, Peec.ai, or similar platforms.
  • Proficiency with Semrush, Google Search Console, and Google Analytics (GA4) to track technical optimization and brand visibility in traditional search engines.
  • Sharp analytical instincts paired with strong creative/editorial taste.
  • Experience in B2B tech, data/AI, or enterprise SaaS.
  • Familiarity with schema markup and structured data for AI/search discoverability.
  • Experience overseeing video production workflows.

Skills

Required:Content strategyEditorial judgmentSEO / GEO / AEOAI content tools / agentsAgency/vendor management
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Databricks

Leading Data and AI Platform for Enterprises

Databricks offers a unified platform for data, analytics and AI. Build better AI with a data-centric approach. Simplify ETL, data warehousing, governance and AI on the Data Intelligence Platform.

AIanalyticsbig datadatadata warehousingenterprise-infrastructuregovernanceliquid-ai-recruiting-target
Company profileWebsite

More open roles at Databricks