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Senior Global Campaigns Strategist

Twilio· Marketing
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Hybrid (Singapore)$0Full-timePosted 1w ago

About the role

Senior role responsible for owning and executing a major global campaign across regions, partnering with product, content, brand, and regional teams to drive awareness and opportunities for Twilio. Emphasizes AI-driven enablement, cross-functional collaboration, scalable playbooks, and measurable impact on brand and growth.

Responsibilities

  • Set a strategic vision for a large and visible global campaign and execute operations for any campaign motions
  • Be accountable to company leadership on the effectiveness of your global campaign remit and programs
  • Strong project management skills and ability to use data to guide decision-making and resource allocation. Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments
  • Partner with product marketing, content strategists, brand strategists, creative designers and other regional campaign teams to create campaign themes and messaging that translate into impactful marketing campaigns. Act as the central point of contact to guide a pod of cross-functional partners
  • Build strong relationships with key cross functional stakeholders across multiple organizations to ensure campaign enablement and engagement
  • A global systems approach. Develop scalable, repeatable campaign playbooks that can be scaled quickly with a large variety of content that works in all regions
  • Track program results, measure program success and report metrics to customer success, sales and marketing stakeholders and executives. Then analyze campaign performance, surface insights and provide recommendations for optimizing results
  • AI-Driven Enablement: infuse AI frameworks into all aspects of the campaign model and provide AI-assisted workflows, standards, templates, and guidelines to enable high-quality content at scale
  • Budget Management: Manage and allocate budget for campaign production resources across all campaign and persona needs, including original content, video production, localization, and agencies to ensure efficient and high-quality execution and ROI

Qualifications

  • Deep understanding of marketing funnel tactics and metrics by funnel stage
  • Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech
  • Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment
  • Ability to manage multiple work streams and has presence with the team and leadership
  • Strategic thinker with strong attention to detail
  • 7+ years working as a campaign strategist in B2B or tech
  • Proven experience building and delivering on integrated programs and managing all tools, processes, and assets
  • Exceptional communication skills, both verbal and written, with the ability to drive alignment, set expectations and drive to success
  • Works well with cross-functional teams and executives, to ensure consistent content is delivered across the company
  • A champion for fostering a culture of trust through feedback, communication, and transparency

Skills

Required:Marketing campaign strategyProject managementData-driven decision makingAI-enabled marketing workflows

Benefits

  • Competitive pay
  • Generous time off
  • Parental and wellness leave
  • Healthcare
  • Retirement savings program
  • Location-based offerings
Last updated Oct 15, 2026. Interested? Apply on the company site.

About Twilio

Twilio platform for communications and programmable APIs across messaging, voice, video, and AI-enabled workflows.

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