← All roles

Group Product Marketing Manager

Snap Inc.· Brand Product Marketing (Snap Ads)
Apply on company site
Hybrid (Los Angeles; New York; Palo Alto; San Francisco; Seattle)$190k - $284k + equityFull timePosted 5d ago

About the role

Group Product Marketing Manager responsible for go-to-market strategy and positioning of Snap’s video solutions across Snap’s surfaces, driving adoption, revenue growth, and strategic alignment with Product, Sales, and Marketing Science.

Responsibilities

  • Own the go-to-market strategy for Snap's video solutions, partnering with Product, Sales, and Marketing Science to bring new video formats and features to market across Snap's surfaces
  • Develop positioning, narrative, and sales activation plans across the Brand product portfolio, ensuring advertisers and agencies understand how Snap's offerings fit into their broader video and social strategy
  • Act as the voice of the advertiser by gathering and synthesizing feedback on video and Brand products, informing product strategy and roadmap shared with Director and MD-level leadership
  • Build a deep, current understanding of the social and CTV video landscape, including competitive offerings and emerging formats, and translate that knowledge into differentiated positioning for Snap
  • Develop sales enablement materials and programs — pitch narratives, case studies, and training — that drive adoption and revenue growth for Brand and video solutions
  • Define and track KPIs for adoption, advertiser satisfaction, and revenue, delivering clear performance narratives to senior leadership in QBRs and strategic reviews
  • Establish scalable feedback loops between advertisers, sales, and product teams to prioritize high-impact opportunities and improve the end-to-end advertiser experience

Qualifications

  • BS/BA degree or equivalent years of experience
  • 8+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles
  • Experience in product marketing for brand advertising, video, or media products

Skills

Required:Brand advertising knowledgeSocial and CTV video landscapeDigital advertising, monetization & platform strategyExecutive presence & influenceLeadership of marketing programsCommunication & storytellingAutonomous cross-team leadership
Nice to have:AI adoption & automation

Benefits

  • paid parental leave
  • comprehensive medical coverage
  • emotional and mental health support programs
  • compensation packages that let you share in Snap’s long-term success
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Snap Inc.

We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

We believe the camera presents the greatest opportunity to improve the way people live and communicate.

cameramessagingsocial mediaARAI
Company profileWebsite

More open roles at Snap Inc.