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Manager, Growth Marketing

GoHighLevel· Marketing – Product Marketing
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Hybrid (Dallas)EE Full-TimePosted 4d ago

About the role

Lead and scale the Growth Marketing team, acting as a hands-on leader who mentors both junior and senior growth marketers while contributing to strategy, experimentation, and execution across product adoption, engagement, and growth.

Responsibilities

  • Lead, mentor and develop a growing team of Growth Marketers, setting clear expectations, goals and standards of execution.
  • Partner with department leads to define strategic growth priorities and translate them into actionable initiatives focused on driving product adoption, engagement and growth across key products and customer segments.
  • Own the strategy, planning and execution of high-impact growth initiatives, including experimentation, lifecycle programs, product adoption campaigns and expansion efforts.
  • Serve as a player-coach, contributing directly to strategy, testing, analysis and execution alongside your team.
  • Establish clear KPIs and accountability for measurable business outcomes, ensuring growth efforts align with broader company and departmental objectives.
  • Use customer insights, product usage data and performance analysis to identify growth opportunities, optimize initiatives and guide team priorities.
  • Build repeatable processes, frameworks and reporting to improve team effectiveness, track performance and communicate results to stakeholders.

Qualifications

  • Strong strategic thinking paired with a bias toward action, experimentation and execution.
  • Manage, coach, and develop Growth Marketers, establishing clear performance expectations, providing regular feedback, conducting performance evaluations, and supporting individual development.
  • A results-oriented mindset with experience driving measurable improvements in product activation, adoption, engagement and retention.
  • Comfort balancing strategic leadership and team management with hands-on contribution.
  • Strong analytical skills and the ability to translate data and customer insights into actionable growth strategies.
  • Clear and confident communication skills, particularly when aligning stakeholders around goals, priorities and outcomes.
  • Ability to prioritize high-impact opportunities, manage competing initiatives and guide others through ambiguity in a fast-moving environment.
  • A collaborative mindset and experience working cross-functionally with Product, Product Marketing and other teams to drive growth.

Skills

Required:Growth marketingPeople managementCross-functional collaborationData-driven experimentationSaaS / product-led growth
Last updated Oct 21, 2026. Interested? Apply on the company site.

About GoHighLevel

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HighLevel is the all-in-one sales & marketing platform that agencies can white-label and resell to their clients!

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