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Content Marketing Manager - Industrial B2B

Mendix· Marketing – Branding and Creative
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Remote$102.5k - $184.5kFull-timePosted 4d ago

About the role

Content Marketing Manager specializing in marketing to complex, engineering-driven industrial sectors, creating category-defining content to drive awareness, pipeline, and product adoption for Siemens Digital Industries Software (Mendix).

Responsibilities

  • Manage content creation across blogs, articles, long-form content, video scripts, webinars, and social media assets aligned to product capabilities, use cases, audience segments, and pipeline goals.
  • Develop and oversee the production of how-to guides, research reports, solution briefs, white papers, and other high-value content assets.
  • Manage relationships with freelance writers, agencies, and external contributors, ensuring quality, consistency, and adherence to brand standards.
  • Develop executive thought leadership programs, including ghostwriting, podcast preparation, speaking opportunities, and bylined articles for industry publications.
  • Create content that resonates with industrial decision-makers, including VP-level leaders in Engineering, Supply Chain, Manufacturing, and Operations.
  • Partner with Product Marketing, Demand Generation, and other cross-functional teams to translate positioning and messaging into always-on content programs spanning the full buyer journey.
  • Collaborate with subject matter experts, customers, product managers, developers, and data scientists to create accurate, credible, and practitioner-focused content.
  • Identify content opportunities and gaps through search intent analysis, competitive research, analyst insights, and feedback from sales and customer-facing teams.
  • Drive content repurposing strategies to maximize the reach, impact, and lifecycle of high-performing content across channels and formats.

Qualifications

  • 4+ years of B2B content marketing experience, including at least 2 years focused on industrial or engineering-driven audiences.
  • Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical topics for executive and business audiences.
  • Demonstrated success translating highly technical concepts such as data pipelines, cloud architecture, observability, security, and enterprise technology into compelling narratives.
  • Strong understanding of SEO fundamentals and experience driving measurable organic growth.
  • Proven ability to collaborate effectively with subject matter experts and deliver high-quality content on schedule.
  • Familiarity with modern data platforms, cloud technologies, and concepts such as data lakehouses.
  • Understanding of industrial software, manufacturing technology, engineering technology, or related enterprise software markets.

Skills

Required:Content strategy and planningTechnical storytellingSEO and content optimizationProject management and cross-functional collaboration
Last updated Oct 21, 2026. Interested? Apply on the company site.
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