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Lifecycle Marketing Manager

Block· 20226 S&M - Sales - Commerce Marketing
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Bay Area, CA$135.2k - $202.8kfull-timePosted 5d ago

About the role

Lifecycle Marketing Manager to own global B2B lifecycle and email strategy for Afterpay and Cash App, focusing on onboarding, activation, retention and growth across NA, UK, and APAC with regional adaptation and AI-powered personalization.

Responsibilities

  • Develop a global lifecycle and email marketing strategy
  • Grow nets new merchants through personalized nurture journeys
  • Get new merchants set up and transacting quickly and adopt more products
  • Help established merchants grow at scale and increase engagement
  • Deliver thought leadership, product releases, events and growth opportunities to increase engagement and lifetime value
  • Implement churn prevention and winback programs
  • Set lifecycle best practices for customer success
  • Use AI to personalize content, sharpen segmentation, and speed up production and learning
  • Own the full prospect and merchant lifecycle across segments
  • Build regional adaptations of a global framework
  • Collaborate with regional sales leaders to identify gaps and create journeys
  • Lead email for product go-to-market and thought leadership in partnership with Product Marketing, Content, and regional teams
  • Own the email test roadmap with hypotheses, A/B and multivariate tests and share learnings
  • Test and grow lifecycle channels beyond email
  • Set up regular reporting demonstrating impact on pipeline, transaction volume, and retention

Qualifications

  • Minimum 5 years experience owning B2B lifecycle, email or CRM marketing (global, sales-led products)
  • Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement
  • Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments
  • Working knowledge of Figma or similar for designing and building email creative
  • Experience designing, running and measuring lifecycle growth and testing strategies
  • AI fluency with track record of using AI tools to scale marketing programs
  • Experience managing programs from idea to launch across multiple teams and time zones
  • Experience partnering with sales and regional leaders to translate needs into impactful lifecycle programs

Skills

Required:Lifecycle marketing strategyEmail marketing (Marketo)AI in marketingMultichannel lifecycle testing
Nice to have:Figma

Benefits

  • Remote work
  • medical insurance
  • flexible time off
  • retirement savings plans
  • modern family planning
  • other benefits as offered by Block
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Block

Block builds technology to increase access to the global economy.

Made up of Square, Cash App, Afterpay, TIDAL, Bitkey, and Proto, Block, Inc. builds technology to increase access to the global economy.

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