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Creative Director - Brand Narrative

Mercury· Creative
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Hybrid (San Francisco/NYC/Portland/Remote (Canada/USA))$189.4k - $236.7kFull-timePosted 5d ago

About the role

Creative Director to build and lead Brand Narrative, a new team within Brand Creative. Turn strategy, product truths, and customer insights into original concepts for launches, campaigns, and brand moments. Lead and stay closely involved from concept to finished work, collaborating with Brand Design and Writing.

Responsibilities

  • Originate and lead big creative ideas. Partner with Product Marketing and Brand Marketing on the brief, then turn audience, opportunity, and product proof into original concepts across film, social, out-of-home, digital, experiences, and partnerships.
  • Bring ambitious concepts to life with the full studio. Work with Brand Design and Writing leads from early exploration through delivery; stay hands-on and partner with Motion and Production throughout, including scripts, visual development, production, and final edit for film.
  • Build audience and distribution thinking into the idea. Consider channels and viewing contexts from the beginning so the work belongs where people encounter it.
  • Push beyond the first good answer with rapid testing using rough scripts, prototypes, and AI tools; know when to iterate or commit, protecting what makes an idea interesting.
  • Find opportunities before a brief arrives by developing proactive ideas and cultural opportunities that add meaningful brand value.
  • Help decide where creative ambition matters most by partnering with multiple teams and presenting recommendations to senior leadership.
  • Build and lead Brand Narrative, defining purpose, priorities, standards, hiring and development, and workflows.
  • Create a culture where the best idea wins, encouraging experimentation and cross-disciplinary collaboration.

Qualifications

  • Strong creative foundation in art direction, design, or copywriting with portfolio of original concepts across formats
  • Deep film experience from concept through production with instincts for story, scripts, performance, pacing, and sound
  • Track record of deep creative collaboration with design and writing peers
  • Strong taste, cultural awareness, and product curiosity
  • Experience developing creative people and shaping how a team works
  • Clear communication, sound judgment, and ability to navigate competing perspectives while moving work forward.

Skills

Required:Creative leadershipFilm-led storytellingCollaborative leadershipBrand strategy alignment

Benefits

  • Base salary, equity (stock options/RSUs), and benefits
  • Competitive ranges updated regularly based on industry data
  • Discretionary total rewards related to role and location
  • Equal Employment Opportunity with accommodations during recruitment.
Last updated Oct 21, 2026. Interested? Apply on the company site.
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