Principal Product Manager, Certificate Authority
Cloudflare· Product
Hybrid (Austin or London)full-timePosted 5d ago
About the role
Lead the strategy, roadmap, customer experience, and commercial model for Cloudflare's new Certificate Authority business, working across product, engineering, security, compliance, legal, operations, sales, marketing, and the WebPKI ecosystem to turn CA into a trusted, adoptable product.
Responsibilities
- Define the product strategy for Cloudflare's CA business across publicly trusted certificates, certificate lifecycle automation, ACME issuance, renewal workflows, revocation, Certificate Transparency, customer controls, developer experience, and integrations with Cloudflare's broader platform.
- Build for the whole Internet by understanding the needs of developers, site owners, platform teams, SaaS providers, enterprise security teams, infrastructure operators, and partners who depend on certificates for availability, security, and compliance.
- Make resilience a product principle. Help design product requirements that fail small, reduce customer blast radius, support automated recovery, and make certificate replacement fast enough to handle compliance issues, revocation events, or ecosystem incidents.
- Drive an ACME-first customer experience that makes it easy for users of existing free or automated CAs to adopt Cloudflare with minimal tooling changes.
- Partner closely with engineering on systems that manage certificate lifecycles, automate issuance and renewal, integrate with HSMs, protect keys, support auditability, and operate within strict reliability and correctness requirements.
- Partner with compliance, legal, security, and operations to ensure product decisions align with CA/Browser Forum Baseline Requirements, WebTrust audits, root store program policies, Certificate Policy and Certification Practice Statement commitments, and public incident response expectations.
- Own go-to-market strategy including packaging, pricing, launch sequencing, competitive positioning, customer segmentation, sales enablement, developer messaging, and adoption metrics.
- Represent the customer and the ecosystem in product decisions where trust, transparency, uptime, security, and commercial adoption must all be balanced.
- Work across Cloudflare product teams including SSL/TLS, Application Security, Zero Trust, Workers, Registrar, DNS, Load Balancing, SaaS products, and infrastructure teams that consume or expose certificate services.
- Help make Cloudflare Customer Zero by ensuring our own usage of the CA exercises the product at Cloudflare scale and informs the roadmap before customers depend on it.
Qualifications
- 10+ years of product management experience building technical products for developers, security teams, infrastructure teams, enterprises, or cloud platforms.
- Experience with security, identity, infrastructure, or developer platform products where correctness, reliability, compliance, and trust are core product requirements.
- Working knowledge of PKI and certificate lifecycle management including TLS certificates, X.509, ACME, public and private CAs, revocation, Certificate Transparency, mTLS, HSMs, and enterprise certificate automation.
- Strong business judgment with experience defining product strategy, pricing and packaging, customer segmentation, and go-to-market plans for technical B2B products.
- Ability to operate in ambiguity and create structure around a new business, including market definition, customer discovery, roadmap tradeoffs, launch planning, and executive alignment.
- Technical fluency with engineering teams and comfort discussing APIs, distributed systems, key management, audit trails, reliability, operational failure modes, and security tradeoffs.
- Strong written communication for strategy documents, product requirements, launch narratives, customer-facing messaging, and high-stakes internal decisions.
- Comfort with high-consequence work. A mis-issued, mis-revoked, or unavailable certificate can become a public, ecosystem-visible event.
Skills
Required:Product strategyACME and certificate lifecyclePKI and certificate management
Benefits
- Health & Welfare Benefits: Medical/Rx Insurance, Dental Insurance, Vision Insurance, Flexible Spending Accounts, Commuter Spending Accounts, Fertility & Family Forming Benefits, On-demand mental health support and Employee Assistance Program, Global Travel Medical Insurance
- Financial Benefits: Short and Long Term Disability Insurance, Life & Accident Insurance, 401(k) Retirement Savings Plan, Employee Stock Participation Plan
- Time Off: Flexible paid time off covering vacation and sick leave, Leave programs including parental, pregnancy health, medical, and bereavement leave
Last updated Oct 21, 2026. Interested? Apply on the company site.
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